Industries

Charity Consulting

After a challenging couple of years for organisations in the charity and not-for-profit sector, it’s now more important than ever for firms to understand their audience and adapt accordingly. Our team of experts can help you operate as efficiently as possible while exploiting data and technology to ensure you’re reaching your key audience groups.

About

Our charity, not-for-profit
& NGO expertise

Generation Z are soon to surpass millennials to become the largest consumer group in the world. With the non-governmental organisation (NGO) market – which includes charities and not-for-profits – expected to reach over $450bn by 2025, it is imperative that organisations in the industry align their business models to reflect this shift.

NGOs today face a range of challenges. Staffing and volunteer shortages continue to impact organisations around the world, forcing them to adapt operations to manage changing resources while finding new ways to attract and retain volunteers. One method gaining momentum is online volunteering, which provides greater flexibility and accessibility while reducing costs and barriers to participation.

As Gen Z becomes the more prominent consumer group, NGOs must prioritise their digital experience to stay competitive. This includes improving online user journeys, digital communications and fundraising platforms. With younger audiences spending more time on social media, it is also increasingly important for organisations to strengthen their presence through digital marketing, content and community engagement.

Consumers are demanding more personalised experiences across all aspects of their lives and charitable contributions are no exception. NGOs must focus on creating tailored, data-driven experiences to secure repeat donations. Achieving this requires strong visibility and control over data and analytics.

At the same time, pressure from stakeholders is driving more businesses to strengthen their corporate social responsibility (CSR) initiatives. As a result, partnerships between companies and charities are growing, attracting new players to the market and further shaping the industry’s evolution.

We have partnered with NGOs for over a decade, harnessing a variety of capabilities. Our experts bring extensive experience across industries and disciplines, offering skills in strategy, innovation, procurement, digital design and build, digital marketing and more. No matter your challenge, we have the team to deliver a market-leading, bespoke and future-focused solution that helps you achieve your goals.

How we can help

Our team of industry professionals, experts and entrepreneurs will work with your team to identify problems, then build and implement bespoke, market-leading solutions that harness the latest in technology and innovation. Not only are your problems solved, you’ll also have the tools to truly stand out. Here are some of the key areas we can help.

View our services

Take advantage of our ecosystem

Make the most of our extensive network of NGOs around the globe to advise best practice methods from real industry experience.

Transform your business

Adapt to the ever-evolving industry landscape and develop a target operating model that maximises donations and business growth.

Optimise your digital capabilities

Improve your digital presence and increase your digital offerings to keep up with consumer trends.

Monetise your data

Use the mass of data to understand your consumer better and monetise this data by improving your way of working to increase revenue streams.

Future-proof your business

Keep up to date with evolving trends and prepare for opportunities to excel your business.

Optimise your donation methods

Partner with our innovation network of 1,000+ start-ups, scale-ups and VCs to benefit from the latest technologies and ensure that your donation processes are optimal.

Make your brand famous

Get your cause in front of key audience groups through making the most of digital marketing, including PPC, SEO and content marketing, with our team of specialists.