Industries
Sports Consulting
The sports industry has rapidly transformed, driven by technology, shifting fan behaviours and new investment opportunities. Streaming and direct-to-consumer models are reshaping media rights, while sovereign wealth funds and high-net-worth individuals are seeing sports as a resilient asset for the first time. Multi-purpose stadiums and women’s sports are attracting growing investment. AI and data analytics are driving operational efficiency, while sustainability initiatives and global accessibility are redefining industry standards. Adapting to trends in a competitive landscape drives success – and that success transforms sports organisations into great businesses. At Elixirr, we help make that a reality.
Official Transformation Partner of British Cycling
We are proud to be British Cycling’s Official Digital Transformation Partner, bringing our expertise to revolutionise its technology estate. Our collaboration enhances the way members, clubs, organisers and partners engage with the National Governing Body, creating a seamless and innovative digital experience.
By overhauling its digital presence, we are introducing enhanced functionality and personalised content capabilities, ensuring a more engaging and intuitive experience for the entire cycling community.
Through this collaboration, we are also proudly the ‘Official Partner’ to the nation’s largest free to attend sporting event, the Lloyds Tour of Britain.
How can we help
Set the game plan for success. We help sports organisations define their mission and vision to drive the transformation of their teams, operations and technology to deliver winning results.
Entry strategy
Kickstart your play in a new market with a winning entry plan. We assess competitive dynamics, fan demand and revenue potential to position your organisation for long-term success.
Digital, data and AI strategy
Turn data into a game-changer. We help teams leagues and sports businesses harness digital, data and AI to optimise player performance, enhance fan engagement and streamline operations – future-proofing your organisation.
Mergers & acquisitions
Navigate the transfer market of sports business with confidence. Our experts identify high-value opportunities, conduct due diligence and ensure seamless integration to fuel sustainable growth.
Product & market innovation
Stay ahead of the competition by creating game-changing sports products, services and market strategies. We use data-driven insights, emerging tech and fan behaviour analysis to drive innovation and revenue growth.
Operational excellence is the difference between good and great. Streamline teams, processes and technology to drive efficiency, elevate performance and power your organisation’s strategy.
Organisational operating models
Structure your teams and processes for efficiency –
defining roles, governance and workflows to enhance collaboration and execution in fast-paced sports environments.
Revenue growth (D2C & B2B)
Develop tailored revenue strategies, optimising direct-to-consumer monetisation through memberships, subscriptions and ticketing, while strengthening business-to-business income streams through sponsorships and partnerships.
Procurement
Identify and secure the best-fit technology, media, service and operational providers – ensuring cost-effective contracts, seamless integrations and long-term value for your organisation.
Pricing & FCL modelling
Build dynamic pricing and revenue models tailored to ticketing, media rights, sponsorships and merchandise – leveraging market insights to drive profitability and sustainable growth.
We create digital solutions that redefine the fame – elevating organisations’ digital presence and capabilities in a rapidly evolving landscape.
Branding
Build and elevate your brand by creating a strong, consistent digital identity that enhances audience connection, drives engagement and reinforces your presence across all platforms.
Design marketing & content
Develop dynamic visuals, marketing strategies and compelling content that captivate audiences, grow your customer base and maximise your digital reach.
Experience design
Design seamless and engaging fan experiences that enhance interactions, optimise engagement and create lasting connections.
Digital product implementation
Develop user-centric digital solutions – apps, websites and ticketing platforms – to enhance fan experiences, streamline operations and future-proof your organisation.
Harness the game-changing power of data and technology to revolutionise the sports industry. From unlocking new revenue streams and optimising player performance to enhancing fan engagement and streamlining operations, we help organisations turn disruption into competitive advantage.
AI agents
Put AI in play. We develop AI-driven solutions that automate workflows, sharpen decision-making and create intelligent engagement tools – personalising fan experiences and driving efficiency across sports organisations.
Data platform & products
Turn raw data into a competitive edge. We build and optimise scalable data platforms that centralise, process and unlock the full potential of sports data – fuelling performance, insights and innovation.
Data visualisation
See the game like never before. We transform complex data into powerful visual stories, helping teams and organisations track performance, refine strategies and make winning decisions.
Platform
Scale smarter, move faster. We deploy cutting-edge cloud and tech solutions that enhance scalability, streamline operations and ensure secure seamless integration across your digital.
Empower brands to seize new opportunities, create value and effectively connect with their audience by delivering impactful messages.
Audience segmentation & activation
Leverage advanced data analytics to identify key audience segments, uncover behavioural patterns and activate personalised engagement strategies that drive loyalty and impact.
Research studies
Combine qualitative and quantitative research – through focus groups, brand health tracking and price optimisation – to uncover deep audience insights and enhance decision-making.
Market sizing and analysis
Analyse market potential, competitive landscapes and emerging trends with data-driven frameworks that help you refine business strategies and seize new opportunities.
Purpose
Develop playbooks defining mission, values and culture – aligning your brand strategy with the evolving sports landscape to foster authentic connections.
Driving the future of gravel cycling with Nedbank Gravel Burn
As the Official Digital Transformation Partner of Nedbank Gravel Burn, we are applying our expertise to build a robust, scalable digital platform that elevates how riders, supporters, organisers and partners connect with the event.
Nedbank Gravel Burn is a pioneering seven-day gravel stage race, rooted in community, adventure and a bold vision to shape the future of off-road cycling.
Sport as an asset class
Sport has transformed from passion project to investment opportunity that pervades gender, geography and age; the exponential growth of potential revenue streams to creates a hotbed of opportunity. We can help seize that opportunity.
Traditional revenue
Traditional revenue remains fundamental to any great business but none more so than sports organisations. Strong foundations set apart good businesses from great ones and must be steadfast in a period of transformational change
Growth revenue
Sports organisations must focus on unleashing new revenue potential through untraditional means to create new pathways to growth and become a great business.
Athletes and audience
Sports organisations must be nimble to adapt and continuously innovative to meet the changing sporting environment to avoid quickly becoming irrelevant and out-dated.
Data and digital
Organisations must harness the power of sports data to enhance performance and develop winning strategies, both on and off the pitch, whilst state-of-the-art digital services across multiple media channels leverages this data to captivate fans and enhance brands.
Client spotlight
We get involved. We get invested. We act like it’s our business. These are some of the ways we’ve helped our clients change the game.
Behavioural & Advanced Analytics
Professional ice hockey team: Building fandom in a new market
Target Operating Model
Leading F1 team: Optimising project management for digital engineering transformation
Data Strategy
P3: Driving athlete performance with data innovation
Business Strategy
Sports governing body: Coaching membership proposition design
Data Strategy
Boston Red Sox: making data clean and valuable
Transformation Management
Southampton FC: organisation-wide change management
What our clients said
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