From challenge to opportunity: Monetising insurance data

1 min read

Insurance

Business Strategy

Evolving market conditions and rising service delivery costs prompted our client, a leading motor insurance data provider, to reevaluate its business model. We developed a market and product expansion strategy that opened new revenue streams from its insurance data, enabling reinvestment into advanced vehicle research while preserving the high standards of quality and insight its clients rely on.

Outcome 1: Validated the new propositions and business models with more than 20 customers and stakeholders, confirming market appetite and commercial potential
Outcome 2: Identified a £52m of potential upside from new markets over a 5-year period, providing the compelling case needed to secure reinvestment
Outcome 3: Enabled the launch of new products with multiple customers in new markets

The challenge

Our client recognised it was falling behind in a fast-evolving market landscape. Vehicle risk data is becoming increasingly complex, global and technology driven. Our client operates only in the UK and has done since it was founded. As vehicle production shifts overseas, our client’s UK-only model has resulted in rising costs and barriers to research. This has limited its ability to innovate, maintain output and influence global manufacturers – threatening its mission to shape safer, more insurable vehicles.

Our client’s legacy funding model was no longer keeping pace with the growing complexity in the market. The organisation needed to modernise its business model and identify new, sustainable revenue streams to enable future investment and long-term growth.

The approach

For this project, we began by developing and testing new commercial proposition and market expansion opportunities using an existing data product. We combined market research, best practice and stakeholder inputs to shape an updated business model, backed by a new product framework. This was then tested with customers and other stakeholders. Building on this, we created a market strategy backed by detailed revenue projections and assisted in initiating the first round of market engagements and proof-of-value testing.

The impact

Through this work, our client sharpened its understanding of market needs and validated a sustainable path forward. The strategy identified a £52m revenue opportunity over five years, creating a clear commercial case for reinvestment into advanced vehicle research. This approach not only reinforced its position as a trusted provider of automotive risk intelligence but has provided a sustainable route to growth and sparked active engagement with multiple international partners, with the first formal engagements expected in late 2025.