Driving growth across UK regions through a clearly defined commercial strategy, operational blueprint and supporting capacity pitch for a global MGA

21 May 2025 — 1 min read

Insurance

Business & Operating Models

In a rapidly evolving market, one of the world’s largest international MGAs sought to expand its presence outside of London into UK regions. We partnered with them to define a robust regional commercial strategy and rapidly bring it to life—through detailed planning, capability development, and using our ‘service blueprint’ methodology to define the processes and underlying business model. The result: strategy agreed with board in record time, 100% success rate with target carriers for capacity and regional roll-out already landing well with regional brokers.

Outcome 1: Secured full board sign-off on the regional strategy and associated investment, enabling immediate mobilisation of delivery teams and validating the commercial and operational case for expansion.
Outcome 2: Achieved a 100% success rate in securing capacity commitments from all targeted carriers for the new regional binder – demonstrating market confidence in the proposition.
Outcome 3: Designed a future-proof end-to-end servicing model across 1, 3 & 5-year horizons, with fully operational regional offices and live policies – including resourcing, ops, and tech – in under 12 months.

The challenge

The UK commercial insurance market is growing increasingly competitive, with brokers and Carriers shifting towards more agile, efficient operating models. Mid-market and regional segments offer strong growth potential, with rising demand for tailored products and faster delivery. Our client—a leading global MGA—recognised this shift early, identifying an opportunity to expand their UK presence. To capitalise on the momentum, they sought a scalable commercial strategy to strengthen their market positioning across the UK – particularly within regions.

Our client needed to clearly define their regional commercial strategy in a way that resonated with both internal teams and external insurers (Carriers). This strategy had to translate across different regions and stakeholders while addressing key questions: What is our value proposition in each regional market? What capabilities do we need—both now and in the future—to scale effectively? How do we deliver confidence in the execution and business model to secure capacity?

At the same time, the team needed a clear, actionable roadmap and supporting infrastructure, including operational blueprints, to ensure the strategy could be delivered at pace and with confidence.

The approach

We worked closely with senior leadership to define a regional commercial strategy tailored to both internal and external audiences. This informed a compelling capacity pitch deck, linking ambition to required capabilities. To bring the strategy to life, we then designed three service blueprints in just over four weeks, covering the entire policy lifecycle— from broker onboarding and underwriting to renewals and claims – capturing journeys, systems, data, and touchpoints. These directly informed a 12-month programme plan with 650+ tasks, milestones, and owners. To ensure scalable delivery, we also developed a capability model and maturity assessment to identify gaps and prioritise growth.

Impact

The strategy gave the business a powerful, unifying story – positioning them as a credible, growth-ready MGA to Carriers while aligning internal teams around a clear vision. The pitch deck secured buy-in and capacity from every single Carrier approached, validating the strength of their proposition and unlocking immediate commercial opportunities. The service blueprints translated ambition into action, driving consistency and confidence across regions, while the detailed programme plan enabled high-precision execution. Crucially, the regional strategy was delivered ahead of the timelines proposed to the board – transforming bold ambition into measurable progress and laying the foundations for scaled growth across the UK market.

Insurance Consulting

In my 35-year career as an Underwriter, this was the most successful capacity procurement I’ve ever led. Every carrier we engaged responded positively – it was truly exceptional.

Chief Underwriting Officer