Services

Brand Strategy & Positioning Consulting

We believe the strongest brands are vibrant, culturally connected and in tune with their customers – sparking excitement that forms community. We help businesses build strong brands with a holistic approach that considers customer, culture, organisation and legacy. Our approach ensures continuous growth, keeping brands dynamic, relevant and resonant in an ever-changing landscape.

Our expertise

Winning in a world of diminishing brand loyalty requires more than a differentiated positioning statement —it demands a top-to-bottom culture of brand, a clear point-of-view and the ability to quickly pivot without losing sight of the brand’s core.

Our strategy practice helps brands refine their positioning, connect with core audiences and prepare for future growth. Blending insights, strategic frameworks and collaborative workshops with playbooks, rollout plans and activation collateral, we ensure brand work is as impactful in your organisation as it is in the marketplace.

Contact us

Connect with our branding experts today to build a robust strategy that protects your organisation’s reputation.

How we can help

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Brand positioning

Evaluate potential markets to identify whitespace territories and optimise positioning.

Competitive analyses

Analyse competitors’ strengths, weaknesses and strategies to uncover opportunities and differentiate positioning.

Go-to-market strategy

Create structured plans for seamless and impactful market entry or product launches.

Brand workshops

Collaborate to define or refine your brand’s unique value proposition and clarify messaging.

Brand loyalty

Build strategies that foster deeper relationships with your core audience, increasing loyalty and engagement.

Brand tracking and testing

Monitor the landscape to track the health of your brand, the impact of your messaging and get early signal on competitive threats for marketplace agility.

Landscape and trends analysis

Identify white space and emergent opportunities, threats and shifts in the marketplace to plot the way forward.

Brand activation

Workshops, playbooks and implementation plans to educate and align the organisation around brand strategy and its manifestation across marketing, product and experience.