Services

Market Research

Competitive edge comes from having a deep understanding of industry nuances, market dynamics and consumer insights. Our market research experts will help you unlock new possibilities, delivering informed strategies tailored to your market landscape.

Our expertise

Market research is a compass for your business to make informed strategic decisions that align with market demands and customer expectations. Our experts will help you navigate the noise to decode industry dynamics, consumer behaviour and emerging trends specific to your business.

Our winning approach combines quantitative and qualitative research methods, engaging with stakeholders and conducting in-depth interviews, workshops and surveys to grasp your unique challenges. Using this research, we’ll deliver nuanced insights that inform strategic decisions, providing a roadmap for businesses to thrive in competitive markets.

Contact our experts

Don’t miss out on opportunities to innovate through market research.

Connect with our experts today to find out how you can achieve a competitive edge.

Executing industry leading market research

We view bespoke market research as highly collaborative so that we can ensure our findings match your expectations and remain fit-for-purpose for the targeted outcome, whether it be introducing a new product or continuing the same offerings but in a new market geography.

What’s our process? We will develop a research plan together, clearly outlining the precise steps and goals required to accomplish the joint research initiative. From there, we will begin with an exhaustive secondary source review, enabling our experts to have a comprehensive picture of competitors, products, broader economic indicators and the future of the industry.

Then, our teams will collaborate to identify the most appropriate method of primary research (interviews, focus groups, surveys, questionnaires, and/or expert panels) and socialise the method with the pertinent audience. Leveraging our global footprint and innovation network, our specialists will source the most relevant individuals or groups for inclusion in any primary research initiative. Our team will collaboratively lead and facilitate the identified research forum, implementing our industry leading workshop practices. Synthesising the findings, quantitatively and qualitatively, our experts will provide clear, directive guidance, including strategic recommendations and insight into how and where you can get started. From there, our team will collaborate with you in determining how best to apply the market findings and recommendations, so that you feel confident and prepared for your next major strategic move.

How we can help

Our team of experts can help you understand industry nuances, market dynamics and consumer insights.

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Market entry and expansion strategy

We’ll conduct meticulous market analysis, evaluating potential opportunities, assessing risks and understanding regulatory landscapes unique to your target regions. These insights help us craft market entry strategies that align with your business objectives, taking into account market trends, competitive positioning, and consumer behaviour. Our teams work closely with you, providing a step-by-step roadmap to guide you through market entry processes, including assessment, competitor analysis, localisation strategies and the identification of optimal entry points. We work collaboratively, offering insights and recommendations that foster successful market penetration and sustainable growth.

Consumer insights

Our specialists will help you decode consumer motivations, preferences and buying patterns to gain an intimate understanding of target audiences. We’ll conduct consumer surveys and offer in-depth analysis and actionable recommendations, delivering tailored insights that inform strategic decision-making, product innovation and targeted marketing strategies, so your business can thrive in dynamic markets.

Product development

Before heavily investing in a new product, we’ll support your teams by collecting comprehensive feedback to inform precise development. Our experts help businesses by conducting surveys, interviews, and analysing data to gain a deeper understanding of desire and demand. These invaluable insights will enable you to gauge market viability, learn what features are most valued, perfect pricing models and more. By crafting products aligned with market needs, we’ll help you significantly increase success rates.

Segmentation and targeting

Leveraging advanced methodologies, our experts help you dissect markets, identify distinct consumer segments and pinpoint high-potential target groups, enabling tailored approaches for each segment to optimise market penetration. In addition, we’ll help you maximise resonance and engagement with specific audience subsets with a strategic marketing strategy.

Opportunity assessment

We’ll help your business capitalise on emerging opportunities by conducting thorough market evaluations, identifying untapped niches and unmet needs. Using data-driven insights, we determine viability, risks, and growth potential, allowing for the development of innovative solutions or products.

Competitive analysis

Supercharge your competitive edge with bespoke and customised intelligence. Our teams will leverage all available data sets to inform on competitor positioning, product offerings, and customer perceptions. Our tailored approach delivers precise insights that can help to enable strategic differentiation and drive informed decisions for sustained growth and success.

Portfolio & acquisition assessment

We have deep expertise assessing potential risks associated with a potential acquisition or portfolio spanning regulatory, operational, cultural, or market-related factors. Our team will identify and evaluate potential synergies to determine fit, value and growth potential and based on the assessment, provide unbiased recommendations on whether to proceed with an acquisition, divest certain assets, optimise the existing portfolio, or make strategic changes to align with your long-term goals.