Fireside chat: Demystifying DTC Part 2

Direct to consumer (DTC) e-commerce has never been more important or necessary. COVID-19 lockdowns forced the closure of physical stores, with many shoppers turning to their phones for retail therapy. Increased smartphone use in the last 12 months – and heightened brand loyalty – has encouraged brands across multiple industries to choose the DTC method of distribution over any other.

In the second of a two-part series, we continue the discussion with Sri Rajagopalan, e-commerce & DTC expert. This time, we turn our attention to the benefits and challenges this distribution method presents. How can DTC help firms build relationships? What are the challenges with profitability?

Find out below 👇