Entertainment studio: cracking the code on the next Blockbuster movie franchise

1 min read

Media & Entertainment

Brand Strategy

A leading entertainment studio partnered with us to develop a data-driven framework for identifying potential franchise hits, resulting in successful launches of multiple cross-platform properties that strengthened their market position.

Outcome 1: Used our insights to successfully launch several multi-platform franchises that achieved both critical and commercial success
Outcome 2: Reinforced our client’s position as an industry leader in film and television

The challenge

In today’s competitive streaming landscape, a leading entertainment studio needed to strategically identify which intellectual property had the most franchise potential.

To maximise the value of their investments in intellectual property, they sought a systematic approach to evaluate and select IP that could captivate audiences and generate lasting cultural impact. Could they reduce risk in identifying IP with “four quadrant” appeal, across entertainment and merchandise platforms, with the potential for a long lifecycle?

The approach

Building a sustainable franchise requires a sophisticated understanding of what drives audience engagement across generations. Our analysis revealed key patterns and characteristics that define successful modern entertainment franchises, enabling more confident investment decisions. This provided important insights on the creative elements that make franchises last, strategies for nurturing a franchise throughout its lifecycle and ways to connect with fans to fuel their passion.

The value delivered

Using these insights, the studio successfully launched several multi-platform franchises that achieved both critical and commercial success, reinforcing their position as an industry leader in film and television.