Autodesk: Driving traffic and raising commercial awareness

12 March 2025 — 1 min read

Technology

Digital Marketing

In an era where digital collaboration tools are pivotal, Autodesk sought to revolutionise how architects, engineers and construction professionals work together. To support the BETA launch of its cloud-based software platform, Autodesk aimed to drive traffic to a dedicated landing page, raise awareness and gather valuable user insights prior to the commercial release.

Outcome 1: Achieved a 56.9% reduction in Cost Per Action (CPA)
Outcome 2: Increased Click-Through Rate (CTR) by 40%
Outcome 3: Expanded lead volume by 24% within a month
Outcome 4: Decreased Facebook CPA to an average of $14.41

The challenge

Autodesk’s primary objective was to attract professionals aged 45-64 in English-speaking countries, including the UK, USA, Australia, Canada, and New Zealand. The goal was to engage specific user personas such as AEC firm specialists, technical leaders and BIM managers. This marked Autodesk’s first significant investment in paid media, necessitating a strategic approach to maximise return on investment.

The approach

Collaborating closely with Autodesk and its partner agency, our team devised a comprehensive paid social media strategy. We identified LinkedIn and Facebook as the optimal platforms to reach the target audience. The campaign featured a diverse mix of ad formats, including carousel ads, videos, and static images, tailored to each platform’s strengths. We also implemented multi-device targeting to ensure seamless engagement across all user touchpoints.

The value delivered

The campaign yielded remarkable results. Initially, we achieved a 56.9% decrease in CPA and a 40% increase in CTR. By the following month, lead volume had risen by 24%, and Facebook’s CPA further reduced to an average of $14.41. These outcomes not only surpassed Autodesk’s expectations but also provided critical insights to inform the upcoming commercial launch.

This collaboration underscores the efficacy of a well-orchestrated paid social media strategy in launching innovative digital platforms.

Elixirr Digital’s comprehensive strategy, expertly executed on LinkedIn and Facebook, has driven substantial traffic, engagement, and generated valuable data insights for our cloud-based software launch. Their meticulous asset alignment and optimised placements have positively transformed our campaign’s performance.

Rita Semaan, Senior Marketing Manager