Our work started with concept formulation, undertaking a series of workshops with the Apex team to start bringing ideas to life. From these discussions, we tested and validated any innovative ideas that could solve existing pain points. This was a rapid process conducted over just three weeks. After multiple rounds of iterations and testing, we concluded the process with a high-fidelity prototype that outlined our vision for the digital client onboarding solution.
Working closely with the product owners from Apex’s operations, compliance and IT teams, we then constructed the digital onboarding solution in line with Apex’s functionality requirements. This included steps surrounding regulatory standards, complex business logic, vendor selection and technology architecture.
Finally, we moved into the build phase, working in sprints to deliver a minimal viable product (MVP) solution that incorporated market-leading solutions where available. With possible future business plans in mind, the digital onboarding solution was built with a high degree of configurability. This meant Apex would be able to maintain it as a living product that could respond to changing business needs.
For launch, we harnessed Elixirr Digital’s expertise in animation to develop a marketing video that generated interest in the digital onboarding solution. This video achieved significant engagement from existing and prospective clients and drove business growth within the first month of going live.
