Banking on tomorrow: Why regional banks need a digital-first strategy

The future of banking demands a deeper understanding of the next generation of customers: Personal, hyper-connected and continuously evolving. Banks have a distinct advantage in this new landscape, but only if they embrace the mindset and expectations of tomorrow’s consumers.

In this video, Elixirr Partners Maria Vallis and Tej Patel explore why a digital-first strategy is key to capturing and retaining Gen Z and Gen Alpha customers.

What the next generation expects from banks 

As digital natives, Gen Z and Gen Alpha will expect highly personalised, AI-driven financial services delivered seamlessly through the platforms they already use, like TikTok or Roblox. 

Yet, even with advanced technology, younger customers still highly value personal, authentic interactions to build trust. Banks must balance both digital and human experiences thoughtfully. 

Leveraging regional advantage 

Regional banks, trusted pillars of their communities, have a natural advantage due to their authenticity and strong social ties. However, meeting new customer expectations means adapting to changing lifestyles.  

Gen Z and Gen Alpha follow non-linear paths: Entrepreneurial ventures, delayed homeownership and multigenerational living. Banks need financial products that resonate with these emerging behaviors.

We partner with banks to explore and shape digital strategies that align with their distinct capabilities and market position. From integrating AI tools to rethinking how customers engage, our focus is on supporting sustainable progress in an evolving environment.