Craig Rich

Craig is a Partner at Elixirr Digital (formerly iOLAP), where he has been a key leader since 2016. With over 20 years of consulting experience, he specialises in helping organisations harness data, AI, and emerging technologies to solve complex challenges and drive meaningful business outcomes.

Craig works at the intersection of analytics, innovation, and technology, supporting clients to maximise the value of their data through modern platforms, advanced analytics and AI-driven solutions that enable smarter, faster decision-making.

Prior to joining Elixirr Digital, Craig was a VP and Partner at IBM, leading North America SAP HANA and Analytics. In this role, he was responsible for delivering large-scale SAP transformation programmes for Global 100 organisations. Earlier in his career, he was a consultant at PwC, focusing on business intelligence.