Partner
Craig Rich
Craig is the Managing Partner of Business Analytics and Innovation at Elixirr Digital (formerly iOLAP) and has been with the firm since 2016. He brings over 20 years of consulting experience, specialising in business analytics and how organisations can use data to solve complex challenges and drive better decision-making.
Previously, Craig worked for IBM as a VP and Partner of North America SAP HANA and Analytics. In this role, he was responsible for large scale SAP transformation projects for global 100 companies. Previous to this role, he was a consultant for PwC, focussing on business intelligence consulting.
Expertise