May 2026 AI Insights

The AI challenge is no longer about choosing the right technology – it’s about redesigning how the business operates. 

As AI capabilities mature and become more accessible, competitive advantage will come from an organisation’s ability to rethink workflows, operating models, decision-making and workforce strategy. The biggest risk is no longer falling behind on technology, but failing to adapt the business quickly enough to take advantage of it. 

Five developments over the past 31 days suggest the price of standing still is rising: 

• The race stopped being about which model is better 

• The cost case got more confusing, not clearer 

• The labour narrative finally moved into the mainstream 

• The bottleneck shifted from models to operating models 

• AI crossed the line into original scientific discovery 

Organisations know they need to move, but many are being held back by two challenges: a leadership understanding gap and a decision-making gap. 

Can you describe the AI-first version of your business? If not, you’re already behind – and the challenge is organisational, not technological. 

Subscribe for the full insights, where we unpack the five shifts shaping the AI landscape, what they reveal about the future of work and business and why organisational capability is emerging as the defining factor in capturing value from AI.