Latest insights: 1,000 Assistants in Your Pocket

Enterprise GenAI has moved beyond experimentation. The challenge now is turning isolated pilots into measurable business value.

Our latest thought leadership, 1,000 Assistants in Your Pocket, explores why the next phase of adoption won’t be driven by a single autonomous AI agent, but by a portfolio of practical, task-specific assistants embedded into the everyday work of sales and marketing teams.

For complex B2B organisations, this approach is both more realistic and more scalable. Rather than attempting to automate entire workflows, focused AI assistants can help teams complete repetitive tasks faster, improve consistency and free up time for higher-value work.

The report also examines why many GenAI initiatives struggle to scale and what organisations need to put in place to move beyond successful pilots. From governance and deployment to change management and adoption, it outlines a practical framework for building AI capabilities that deliver lasting commercial impact.

Read 1,000 Assistants in Your Pocket to discover how commercial organisations can build and manage a scalable portfolio of AI assistants that creates measurable value.