July 2026 AI Insights

AI is moving beyond automating individual tasks. The latest progress points to something much bigger: capturing expertise, accelerating execution and changing how work gets done. 

As businesses race to adopt AI, the greatest advantage won’t come from the technology alone. It will come from how effectively organisations combine AI with human judgement. The leaders pulling ahead are using AI to scale expertise and free their people to focus on the decisions, trade-offs and direction that machines can’t own. That shift has implications not just for technology, but for leadership, operating models and where organisations create lasting competitive advantage. 

In this month’s AI Insights, we explore why AI is making human judgement more valuable than ever, what the rise of open models means for enterprise AI and why the organisations moving fastest aren’t waiting for perfect plans before they act.

There is a bigger version of this argument in our latest AI campaign, The Seat AI Cannot Take.

The shift isn’t that humans are protected from AI. It’s that judgement becomes more important as intelligence becomes cheaper. The work changes, but the need for leadership does not.