Why business transformation should be brand-led

Elixirr is proud to present Challenger Network News, the show that provides your dose of challenging debate on the latest in business today. Hosted by Lakshmi Reddy, Partner at Elixirr, we explore topical trends, stories and events alongside inspirational leaders, industry professionals and subject experts.

If a company’s most valuable intangible asset is its brand, then why is it so often an afterthought in many of the world’s business transformations?

In episode 25 of Challenger Network News, we’re joined by Axel Löber, SVP Global Brand & Marketing at E.ON. Drawing on their experience, Axel and Lakshmi explore the importance of branding, sharing thoughts on why brands should be at the centre of business transformation and the impact this has on change efforts.

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Liked what you’ve heard? We’ll be speaking to Axel again in a couple of weeks for part II, where we’ll take a deeper dive into the role utility firms play in reaching sustainability goals, and what the future holds for companies such as E.ON. Follow us on LinkedIn to make sure you don’t miss it.