Why business transformation should be brand-led: part II

Elixirr is proud to present Challenger Network News, the show that takes your latest business update to the next level. Hosted by Hermann Behrens, Partner at Elixirr, we discuss and debate the most topical and challenging news stories, debates and events live on air with industry experts, thought leaders and entrepreneurs.

In September, we spoke to Axel Löber, SVP, Global Brand & Marketing at E.ON, about the role brand plays in successful business transformation.

Since then, E.ON has launched their latest global, multi-channel campaign ‘It’s Time for Action Now’ which aims to mobilise a generation around renewable energy and decarbonisation.

But how has E.ON harnessed its brand to accelerate its transition to renewable energy? And what impact is this having on its customers and wider stakeholders?

Catch up on episode 27 of Challenger Network News to hear Hermann and Axel explore these questions 👇