Consumer Goods Consulting

The consumer goods industry is experiencing unprecedented change, requiring companies to adapt their strategies and operations to remain competitive. Customer preferences are evolving rapidly, with increasing demand for sustainable, healthy and personalized products. Digital-first brands are disrupting traditional categories, using direct-to-consumer models and agile innovation approaches to capture market share from established players. 

Distribution models are transforming as e-commerce and multi-channel retail become dominant, requiring new approaches to market strategies and trade marketing. Meanwhile, supply chain weaknesses exposed by recent global events have highlighted the need for greater resilience and transparency throughout the value chain. 

Innovation cycles are speeding up, with consumers expecting continuous improvement and new products. Companies must balance small improvements with more disruptive initiatives that can create new growth opportunities. Sustainability is no longer optional – it’s a business necessity that impacts everything from product formulation to packaging and manufacturing practices. 

At Elixirr, we understand these challenges and work with consumer goods companies to transform their operations, speed up innovation and drive sustainable growth. Our consultants bring deep industry knowledge and practical experience across strategy development, innovation management, digital transformation, supply chain optimization and organizational design. 

Our approach combines industry expertise with access to cutting-edge technologies and methods through our innovation network, ensuring our clients stay ahead of the curve.