Services
Behavioral & Advanced Analytics
In today’s dynamic business landscape, advanced analytics transform marketing research from retrospective analysis into a predictive engine for growth, customer engagement and revenue optimization. With the expertise of the Elixirr Group, businesses can go beyond surface-level insights, leveraging sophisticated statistical modeling and machine learning techniques to uncover hidden drivers of behavior, optimize marketing investments and anticipate future trends with precision – ensuring they have the right tools and technology to execute their strategy effectively.
Contact us
Connect with our analytics experts today to build behavioral and advanced analytics.
How we can help
SEM-based modeling
Use advanced analytics to uncover relationships between variables, providing insights for strategic decision-making.
Conjoint analysis & discrete choice modeling
Uncover customer trade-offs and preferences to refine products and pricing.
Customer journey mapping
Chart and analyse every touchpoint to optimize customer experience and reduce friction.
Audience segmentation
Identify and understand distinct customer groups based on actions, preferences and motivations to tailor product and marketing strategies effectively.
Market sizing
Quantify market potential to inform strategic planning.
Customer lifetime value analysis
Assess revenue potential from specific customer segments to prioritize investments.
Text & sentiment analysis
Analyse customer feedback and trends across channels.
Driver analysis
Pinpoint the key factors influencing customer decisions and loyalty.
Advanced data visualisation
Present complex analytics in accessible and actionable formats for stakeholders.
Client Spotlight
Behavioral & Advanced Analytics
