Retail store design post COVID-19: What’s really changed?

Elixirr is proud to present Challenger Network News, the show that takes your weekly news round-up to the next level. Hosted by Syed Bukhari, Partner at Elixirr, we debate the top news stories of the week alongside industry experts.

COVID-19 has accelerated a universal shift to digital. Within the retail industry, this has led to a question mark over the future of brick and mortar shops.

Whilst the digital movement might seem inevitable, in actual fact, there are still great disparities between the desire to go digital and the reality. With big players like Amazon and Apple recognizing that the digital marketplace is becoming increasingly crowded and exploring physical retail, the case for shops to stay remains in sight. Other retailers recognize value in the trust and loyalty that physical touchpoints can establish with consumers. Clearly, it is not as clear-cut as it might seem.

Catch up on episode 22 of Challenger Network News where host Syed Bukhari, Partner at Elixirr, speaks to David Faulkner, Head of Global Store Transformation, Design and Construction at Bose, about retail store design in the era of COVID-19. Is this really the end of brick and mortar, or is there hope?