Elixirr’s ‘Con-sultant’ campaign recognized as The Drum Awards finalist

We’re thrilled to announce we have been named as a finalist in The 2022 Drum Awards for ‘Best B2B Brand Campaign’ for our work on ‘The Con-sultant’.

This campaign and the creative work that went into telling this story is something we are extremely proud of, and we’re honored to be recognized amongst our fellow nominees, including DHL and Meta. 

As a consulting firm of ‘challengers’, we have been on a mission to do things differently from the start – recognizing first-hand the unfavorable practices adopted industry-wide. And positioning ourselves differently isn’t limited to the work we do, but also how we market ourselves. 

Looking at the campaigns our competitors run, we were eager to bring something unique to our industry’s marketing, or indeed B2B marketing as a whole. Our target audience is bold business leaders – those who take risks to stand out in their industry and who would want to work with a firm that does the same. 

When launching ‘The Con-sultant’ in both the UK and US this year, our goal was to stir up conversation in the industry, using humor to satirically highlight the bad stereotypes inundating consultants. And this recognition is a testament to accomplishing just that. 

Winners will be announced during The Drum Awards Festival on Monday, December 5.