Elixirr partners with Nedbank Gravel Burn to transform the rider experience 

We’re proud to announce our strategic partnership with Nedbank Gravel Burn, the South-African flagship event that sets the gold standard in gravel stage racing.

As their Official Digital Transformation Partner, together we will build a robust, scalable platform designed to elevate the rider and fan experience before, during and after the race. 

This collaboration is rooted in the vision of Nedbank Gravel Burn founder, Kevin Vermaak, who as a graduate electronic engineer spent the first 8 years of his career as an IT solutions architect before shifting gears. In 2004, he founded the iconic and globally acclaimed Cape Epic, known as the world’s premium mountain bike stage race. 

“Even before we had a route, digital was always going to be integral to the DNA of Nedbank Gravel Burn,” says Vermaak. “We want to create a platform that not only scales, but meaningfully enhances how participants and fans experience the race – from their first interaction to post-event engagement.” 

Through this partnership, the Nedbank Gravel Burn platform will evolve into an intuitive hub for riders, supporters, and stakeholders – streamlining processes like registration, communication, content delivery, personalised rider photography and video integration, and event logistics, all with a data-driven backbone.

Stephen Newton, Founder and CEO of Elixirr, said: 
“We are thrilled to partner with Nedbank Gravel Burn and support Kevin and his team’s bold vision. This is more than a seven-day gravel race, it’s the foundation of a global gravel-cycling brand. With our expertise in building seamless digital platforms and delivering immersive, data-driven experiences, we’re excited to help redefine how riders and fans engage with the sport. Together, we aim to set a new benchmark for digital interaction in cycling, with technology and innovation at the core.”  

This partnership is rooted in a shared belief in purposeful design and rider-first thinking.  

Following recent partnerships with British Cycling and the Tour of Britain, our work with Nedbank Gravel Burn reflects Elixirr’s commitment to transforming the sports industry through world-class digital innovation. 

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