The Highland Golf Links Pro AM announces Elixirr as Principal Partner

The Highland Golf Links Pro Am (HGL Pro Am) has announced Elixirr as Principal Partner for its 2026 tournament, supporting the continued growth and delivery of one of the most distinctive experiences in global golf.

Played across Royal Dornoch, Nairn Golf Club and Cabot Highlands, the three-day event brings together professionals and amateurs in a format built around performance, competition and shared experience, both on and off the course. The addition of Elixirr strengthens the tournament’s ability to deliver a premium experience at scale.

Jeremy Matte, Event Director of the HGL Pro Am and Director of Golf at Cabot Highlands, said:

The support of a Principal Partner such as Elixirr is important for the continued growth of the HGL Pro Am. It reflects the international interest the tournament is generating and allows us to continue enhancing the quality of the experience across all three venues. We are delighted to welcome a global organization of Elixirr’s caliber to the event.

Elixirr is a global challenger consultancy that works with leadership teams to deliver change that drives real performance. Operating across the US, Europe and South Africa, the firm combines strategy, data and technology with hands-on delivery, remaining accountable for outcomes, not just recommendations.

The partnership sits within Elixirr’s broader portfolio spanning professional golf and high performance sport. This includes South African golfer Thriston Lawrence, The Nedbank Gravel Burn and British Cycling, reflecting a consistent focus on excellence and global reach.

Stephen Newton, Founder & CEO, Elixirr, said:

“High performance isn’t unique to sport. It’s about preparation, focus and a constant drive to improve. The HGL Pro AM captures that. It creates an environment where people can compete, collaborate and enjoy the experience together, all in an elevated setting. We’re proud to be part of an event that raises the bar, for the experience, for the game and for the people in it.”

The HGL Pro Am will take place from 28 to 30 September 2026, continuing to attract an international field drawn by the quality of its courses, the caliber of its participants and the distinctiveness of the overall experience.