The business of branding: activating the power of your brand

Elixirr is proud to present Challenger Network News, the show that takes your weekly news round-up to the next level. Hosted by Brandon Bichler, Partner at Elixirr, we debate the top news stories of the week alongside industry experts.

We all know the traditional arguments for why branding is valuable to businesses, like generating a price premium, creating and maintaining loyalty, and helping to weather recessions as people gravitate to the brands they trust. But in today’s market, it serves an even bigger purpose. In episode #12 of Challenger Network News, Manny Dhanda, Senior Designer at Den Creative, and Hermann Behrens, Partner at Elixirr, speak to Brandon Bichler about branding as the cornerstone to business success.

Tune in now.