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Services

Customer Experience Consulting

Your products, services, digital activity and marketing should all be grounded in real, data-driven customer insights. With leading research and insights company, Hypothesis, now part of Elixirr, we combine advanced analytics, in-depth research and real-world testing to shape end-to-end user journeys, ensuring every touchpoint is designed around real audience needs.

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Our expertise

Customer experience (CX) focuses on the relationship between a business and its customers. It is an all-encompassing term for everything a business does that has an impact on its customers’ perceptions and feelings.

Our customer experience consultancy services combine expert statistical analysis with in-depth user insight to not only discover who your users are and what they do online, but why they do it and how they feel about it. Because when it comes to crafting great online experiences, context matters.

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To help you deliver a remarkable digital customer experience, we use a broad range of user research activities. These techniques give us valuable, actionable insights into user behaviour, so that when you attempt to engage your target audience, you’re already familiar with their needs and pain points. Get the insights you need from your target audience with our customer experience consultancy services.

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Contact our experts

Create market-leading, customer-centric products and services by truly understanding your audience.

Fill in a few details and we can kick-start your CX journey.

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David Wharram

Partner

How we can help

Our process is grounded in data and therefore always bespoke. It comes to life through strategically-led design. Take a look at some of the ways we can help you.

Biometric testing
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We use facial expression analysis, eye tracking, and skin response measurement to understand subconscious user reactions. These insights reveal how customers engage with digital experiences, helping to optimize design, reduce friction and improve satisfaction.

Consumer questionnaires
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From large-scale surveys to targeted feedback forms, we design and analyze consumer questionnaires that uncover valuable insights. Understand customer preferences, motivations, and pain points to refine your strategy.

Face-to-face interviews
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Our face-to-face interviews provide deep qualitative insights, helping you truly understand user behaviors, expectations and the emotional drivers behind their decisions.

Persona profiling
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We create detailed customer personas based on real data, not assumptions. These profiles help shape your marketing, design and digital strategies, ensuring every interaction resonates with the right audience.

Website accessibility audits
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We assess digital platforms against the latest accessibility standards, identifying barriers that exclude users. Our audits ensure your online experience is inclusive, compliant and optimized for all users.

Customer journey mapping
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Every customer touchpoint matters. We analyze and visualize your customer journey, identifying friction points and opportunities to create engaging and conversion-driven experiences.

Research analysis
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Data without action is meaningless. We transform research findings into clear, strategic recommendations, ensuring your customer experience decisions are backed by insight, not guesswork.

Client Spotlight

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Customer Experience

People’s United Bank: Designing a mobile banking application

People’s United Bank wanted to redesign the user journeys of its retail mobile banking platform and needed Elixirr’s support in the design and build efforts.

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wealth advisory firm article feature

Customer Experience

FTSE 100 wealth advisory firm: building a leading client onboarding experience

Using our end-to-end digital capabilities, we analysed existing customer journeys and identified pain points before redesigning, testing, iterating and building new processes to improve our client’s customer satisfaction and create efficiency gains.

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Healthcare professional

Digital Marketing

Wesleyan: embracing customer-centricity

We helped Wesleyan, a UK-based insurance firm, embrace customer-centricity by re-imagining their website and focussing on customer life stages, aligning the architecture to the firm’s revised growth strategy.

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