Sports streaming service: Scaling customer base & building a sustainable business model
A leading sports streaming service set out to expand its audience from millions to hundreds of millions. We partnered with them to design a scalable customer proposition and business model built for rapid growth. Through interactive strategy sessions, customer persona development and value proposition testing, we delivered a business model canvas, an actionable implementation roadmap and a compelling pitch deck—aligning key stakeholders and setting the stage for long-term success.
- Outcome 1: Created a customer driven personas to drive the creation of a business model canvas and operating plan, enabling informed decision-making at the highest level
- Outcome 2: Achieved scalable growth through the development of an actionable implementation plan for launching the new platform business model
- Outcome 3: Enhanced stakeholder alignment by integrating customer insights into a pitch deck, thereby securing buy-in from key decision markers for strategic growth initiatives
The challenge
Competing in a fast-evolving sports media landscape, the streaming service needed a business model that could scale to support hundreds of millions of users while adapting to changing market demands. They needed a clear customer proposition and a strategy that would enable rapid, sustainable growth.
The approach
We worked closely with leadership through visioning and design-thinking workshops, focusing on customer-driven innovation. By conducting market research and customer interviews, we built four key personas to shape the platform’s evolution. Using high-fidelity prototypes, we refined the value proposition, developed a business model canvas and created a step-by-step roadmap to guide expansion.
The value delivered
Our strategic approach gave the streaming service the clarity and direction needed to scale with confidence. The business model canvas and capability assessment outlined clear operational priorities, while the implementation roadmap provided a blueprint for launching and expanding the platform. Armed with a clear vision and stakeholder alignment, our client is now positioned to drive sustainable growth and global success.