{"id":66085,"date":"2026-07-30T09:39:15","date_gmt":"2026-07-30T09:39:15","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=66085"},"modified":"2026-07-30T13:44:29","modified_gmt":"2026-07-30T13:44:29","slug":"the-new-beauty-battleground-turning-ai-insights-into-products-at-speed","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/","title":{"rendered":"The new beauty battleground: Turning AI insights into products at speed"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--none bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <h2>Execution is the new differentiator<\/h2>\n<p>AI is now combining social, search and commerce signals into a near real-time view of demand, often before it shows up in sales. For brands, this means visibility is no longer the constraint. They can see emerging ingredients, viral routines and creator-led demand forming as it happens.<\/p>\n<p>The challenge is what happens next. Most organizations are not set up to respond at the same speed. The constraint has shifted from insight to execution. The time it takes to translate signals into product, content and distribution decisions is now the primary barrier to growth.<\/p>\n<h2>When insight outpaces action<\/h2>\n<p>AI adoption across beauty is accelerating, particularly in demand sensing, social listening and content generation. Leading organizations are already using these capabilities to move beyond passive insights and into commercial action.<\/p>\n<p>Est\u00e9e Lauder\u2019s AI-enabled Trend Studio, for example, detects emerging trends, recommends products and generates marketing content to accelerate response time from signal to market action.<\/p>\n<p>Most organizations can see what is happening. Fewer can respond at the speed required. What we therefore see consistently is an increasing asymmetry:<\/p>\n<ul>\n<li>Brands can now detect demand faster than they can act on it<\/li>\n<li>Trends are spotted early, but products arrive late<\/li>\n<li>Content is approved after the moment has passed<\/li>\n<li>Media spend is locked before demand shifts<\/li>\n<\/ul>\n<p>Inventory fails to align with where interest actually materialises. The result is a widening gap between signal and execution; and this gap is becoming the biggest barrier to the growth of beauty brands<\/p>\n<h2>Demand is shaped by culture and captured in real time<\/h2>\n<p>In beauty, demand is increasingly created through cultural mechanisms that are observable and measurable.<\/p>\n<p>These include:<\/p>\n<ul>\n<li>Creator endorsement driving rapid product adoption<\/li>\n<li>Short-form content amplifying specific ingredients, formats and routines<\/li>\n<li>Consumers discovering, validating and purchasing within the same interaction<\/li>\n<\/ul>\n<p>Platforms describe this as \u2018discovery commerce,\u2019 where content, search behavior and purchase intent are tightly linked.<\/p>\n<p>This matters because it changes how demand behaves:<\/p>\n<ul>\n<li>Demand emerges and scales quickly<\/li>\n<li>Relevance is short-lived and continuously contested<\/li>\n<li>Brand loyalty is conditional on current performance<\/li>\n<li>Demand is harder to forecast using historical patterns<\/li>\n<\/ul>\n<p>Discovery, validation and purchase are increasingly collapsing into a single interaction. As a result, the window to capture demand is shrinking. If organizations cannot respond within that window, demand does not wait, it simply moves to competitors that can.<\/p>\n<h2>Organizations are still built for a slower market<\/h2>\n<p>While demand has become faster and less predictable, most organizations are still structured around older assumptions. Planning assumes stability, innovation assumes time and governance assumes that more control reduces risk. Those assumptions no longer hold consistently.<\/p>\n<p>Consumers are less predictable, switch brands more freely and make decisions based on relevance, availability and value in the moment. At the same time, <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-beauty\">54% of beauty executives cite uncertain demand as the biggest risk to growth.<\/a><\/p>\n<p>The result is a structural mismatch between how demand behaves and how organizations operate.<\/p>\n<p>This creates friction at every stage:<\/p>\n<ul>\n<li>Insight is generated but not embedded into decisions<\/li>\n<li>Marketing, product and supply respond at different speeds<\/li>\n<li>Decisions move through multiple layers and approvals<\/li>\n<li>Innovation is validated internally before reaching the market<\/li>\n<\/ul>\n<p>AI amplifies this tension. It increases the volume and speed of insight, but does not remove the constraints that slow execution. In fact, many organizations are still optimized for risk reduction rather than responsiveness when it comes to AI.<\/p>\n<h2>The bottleneck has moved from insight to speed<\/h2>\n<p>For years, organizations invested in improving visibility. Today, many have more insight than they can act on. The constraint has shifted. Success increasingly depends on how quickly the organization can orchestrate coordinated action across product, marketing and supply chain.<\/p>\n<p>That shift has direct commercial consequences:<\/p>\n<ul>\n<li>Demand spikes are missed rather than captured<\/li>\n<li>Media investment becomes misaligned to actual demand timing<\/li>\n<li>Discounting is used reactively to correct inventory imbalances<\/li>\n<li>Working capital is tied up in the wrong products<\/li>\n<\/ul>\n<p>At the same time, organizations that move quickly are being rewarded.<\/p>\n<p>e.l.f. Beauty delivered 28% net sales growth in FY2025, supported by its ability to respond rapidly to trends and cultural signals. The company\u2019s $800 million acquisition of Rhode (with a further $200 million earnout) reflects the premium placed on brands that can create and capture demand at speed. The economics are shifting. The cost of being slow exceeds the cost of being imperfect.<\/p>\n<h2>What differentiates organizations that keep up<\/h2>\n<p>The difference is rarely access to better insight. It is how the organization is designed to respond.<\/p>\n<p>Organizations that consistently capture demand, share four characteristics:<\/p>\n<ul>\n<li>They align around a single, connected view of demand across teams<\/li>\n<li>They move from insight to decision with clear ownership and minimal delay<\/li>\n<li>They test and learn in market rather than relying on lengthy internal validation<\/li>\n<li>They continuously adapt products, content and investment based on real-world outcomes<\/li>\n<\/ul>\n<p>In effect, they create a continuous cycle of sensing, acting and learning. Challenger brands have adapted faster, often because they are structurally simpler. They focus on fewer priorities, move quickly and stay close to demand signals.<\/p>\n<p>Incumbents rarely lack capability. More often, they struggle because scale introduces complexity, slowing the translation of signals into action.<\/p>\n<h2>Planning shifts from fixed cycles to continuous reallocation<\/h2>\n<p>Improving speed requires changing how the organization works in practice. Static plans cannot keep pace with dynamic demand. Leading organizations are moving towards a rolling planning model that:<\/p>\n<ul>\n<li>Integrates social, sales and supply signals into a single demand view<\/li>\n<li>Reallocates media spend, inventory and assortment focus dynamically<\/li>\n<li>Adjusts channel prioritization based on real-time performance<\/li>\n<li>Defines clear guardrails for what can change quickly<\/li>\n<\/ul>\n<p>This allows resources to move with demand, rather than being fixed in advance.<\/p>\n<h2>Decision-making is designed around speed and ownership<\/h2>\n<p>The primary constraint is often not identifying opportunities, but acting on them.<\/p>\n<p>Delays occur when:<\/p>\n<ul>\n<li>Ownership is unclear<\/li>\n<li>Decision rights are fragmented<\/li>\n<li>Approvals are sequential rather than parallel<\/li>\n<li>There are no expectations on decision speed<\/li>\n<\/ul>\n<p>Organizations that move faster address this directly because they define clear decision rights, reduce approval layers and introduce expectations for how quickly decisions should be made and executed. Crucially, they operate with an acceptance that decisions will often be made with incomplete information.<\/p>\n<h2>Test-and-learn happens in market, not before it<\/h2>\n<p>Traditional innovation models prioritize validation before launch. This slows down response.<\/p>\n<p>Leading organizations shift towards in-market learning:<\/p>\n<ul>\n<li>Launching quickly with a focused proposition<\/li>\n<li>Using real consumer response to guide iteration<\/li>\n<li>Scaling what works and exiting what does not early<\/li>\n<\/ul>\n<p>This approach prioritizes speed over perfection. AI supports this by accelerating upfront testing and iteration, but the impact comes from embedding it into execution rather than treating it as a separate capability.<\/p>\n<h2>Insight is embedded into how work happens<\/h2>\n<p>Many organizations have access to the same demand signals, but those signals often sit outside the flow of decision-making. The organizations creating the most value are those that embed insight directly into workflows, planning processes, prioritization forums and execution decisions, rather than treating it as a separate research function.<\/p>\n<p>Closing the execution gap requires:<\/p>\n<ul>\n<li>Connecting data across social, sales and supply into a unified view<\/li>\n<li>Embedding that view into weekly decision forums<\/li>\n<li>Using AI outputs as direct inputs into product, marketing and supply decisions<\/li>\n<\/ul>\n<p>This depends on having a foundation of connected and trusted data. The goal is to reduce the distance between seeing and acting.<\/p>\n<h2>Speed is becoming the defining advantage<\/h2>\n<p>Beauty is not short of demand. It is short of organizations that can respond to the insights they are gathering in time by reducing the distance between signal, decision and execution. The differentiator is turning insight into action at pace.<\/p>\n<p>Organizations that can respond to signals as they emerge, adapt continuously and stay aligned to culture will capture disproportionate value. Those that cannot will continue to generate insight without capturing its value. Speed is not an operational metric, it\u2019s a strategic imperative.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-call-to-action edwp-block js-wp-block-call-to-action layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n        <div class=\"wp-block-call-to-action__content\">\n            <div class=\"edwp-component edwp-fade-in\">\n                                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/industries\/retail-consumer-goods\/\" class=\"btn btn--primary-purple\"><span>Learn more<\/span><\/a>        <\/div>\n        <\/div>        <\/div>\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":66100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"related_service":[45,359],"related_industry":[65],"class_list":["post-66085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The new beauty battleground: Turning AI insights into products at speed<\/title>\n<meta name=\"description\" content=\"Discover how AI is helping beauty brands identify trends, accelerate product innovation and respond to consumer demand faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new beauty battleground: Turning AI insights into products at speed\" \/>\n<meta property=\"og:description\" content=\"Discover how AI is helping beauty brands identify trends, accelerate product innovation and respond to consumer demand faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/\" \/>\n<meta property=\"og:site_name\" content=\"Elixirr - USA\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-30T09:39:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T13:44:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1024x614.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"camelia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"camelia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/\"},\"author\":{\"name\":\"camelia\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#\\\/schema\\\/person\\\/d4b2dde82413e9a7c6cc7777a1312e59\"},\"headline\":\"The new beauty battleground: Turning AI insights into products at speed\",\"datePublished\":\"2026-07-30T09:39:15+00:00\",\"dateModified\":\"2026-07-30T13:44:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/Article-Feature-Image.png\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/\",\"url\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/\",\"name\":\"The new beauty battleground: Turning AI insights into products at speed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/Article-Feature-Image.png\",\"datePublished\":\"2026-07-30T09:39:15+00:00\",\"dateModified\":\"2026-07-30T13:44:29+00:00\",\"description\":\"Discover how AI is helping beauty brands identify trends, accelerate product innovation and respond to consumer demand faster.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/Article-Feature-Image.png\",\"contentUrl\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/07\\\/Article-Feature-Image.png\",\"width\":2400,\"height\":1440,\"caption\":\"Scientist filling cosmetic cream jars in a laboratory production line.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The new beauty battleground: Turning AI insights into products at speed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/\",\"name\":\"Elixirr - USA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#organization\",\"name\":\"Elixirr\",\"alternateName\":\"Elixirr International PLC\",\"url\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/elixirr-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/elixirr-logo.png\",\"width\":200,\"height\":200,\"caption\":\"Elixirr\"},\"image\":{\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/#\\\/schema\\\/person\\\/d4b2dde82413e9a7c6cc7777a1312e59\",\"name\":\"camelia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/174ea7d3617650fc432fd69759d9ccdf4e8ee80397d9f335454d383f4c5fd2f4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/174ea7d3617650fc432fd69759d9ccdf4e8ee80397d9f335454d383f4c5fd2f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/174ea7d3617650fc432fd69759d9ccdf4e8ee80397d9f335454d383f4c5fd2f4?s=96&d=mm&r=g\",\"caption\":\"camelia\"},\"url\":\"https:\\\/\\\/www.elixirr.com\\\/en-us\\\/person\\\/camelia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The new beauty battleground: Turning AI insights into products at speed","description":"Discover how AI is helping beauty brands identify trends, accelerate product innovation and respond to consumer demand faster.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/","og_locale":"en_US","og_type":"article","og_title":"The new beauty battleground: Turning AI insights into products at speed","og_description":"Discover how AI is helping beauty brands identify trends, accelerate product innovation and respond to consumer demand faster.","og_url":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/","og_site_name":"Elixirr - USA","article_published_time":"2026-07-30T09:39:15+00:00","article_modified_time":"2026-07-30T13:44:29+00:00","og_image":[{"width":1024,"height":614,"url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1024x614.png","type":"image\/png"}],"author":"camelia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"camelia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#article","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/"},"author":{"name":"camelia","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/d4b2dde82413e9a7c6cc7777a1312e59"},"headline":"The new beauty battleground: Turning AI insights into products at speed","datePublished":"2026-07-30T09:39:15+00:00","dateModified":"2026-07-30T13:44:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/"},"wordCount":11,"publisher":{"@id":"https:\/\/www.elixirr.com\/en-us\/#organization"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image.png","articleSection":["Articles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/","url":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/","name":"The new beauty battleground: Turning AI insights into products at speed","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#primaryimage"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image.png","datePublished":"2026-07-30T09:39:15+00:00","dateModified":"2026-07-30T13:44:29+00:00","description":"Discover how AI is helping beauty brands identify trends, accelerate product innovation and respond to consumer demand faster.","breadcrumb":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#primaryimage","url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image.png","contentUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image.png","width":2400,"height":1440,"caption":"Scientist filling cosmetic cream jars in a laboratory production line."},{"@type":"BreadcrumbList","@id":"https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.elixirr.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"The new beauty battleground: Turning AI insights into products at speed"}]},{"@type":"WebSite","@id":"https:\/\/www.elixirr.com\/en-us\/#website","url":"https:\/\/www.elixirr.com\/en-us\/","name":"Elixirr - USA","description":"","publisher":{"@id":"https:\/\/www.elixirr.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elixirr.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.elixirr.com\/en-us\/#organization","name":"Elixirr","alternateName":"Elixirr International PLC","url":"https:\/\/www.elixirr.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png","contentUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png","width":200,"height":200,"caption":"Elixirr"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/d4b2dde82413e9a7c6cc7777a1312e59","name":"camelia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/174ea7d3617650fc432fd69759d9ccdf4e8ee80397d9f335454d383f4c5fd2f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/174ea7d3617650fc432fd69759d9ccdf4e8ee80397d9f335454d383f4c5fd2f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/174ea7d3617650fc432fd69759d9ccdf4e8ee80397d9f335454d383f4c5fd2f4?s=96&d=mm&r=g","caption":"camelia"},"url":"https:\/\/www.elixirr.com\/en-us\/person\/camelia\/"}]}},"card":"<article class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"2400\" height=\"1440\" src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image.png\" class=\"wp-component-card__image\" alt=\"Scientist filling cosmetic cream jars in a laboratory production line.\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image.png 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-300x180.png 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1024x614.png 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-768x461.png 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1536x922.png 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-2048x1229.png 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-87x52.png 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-319x191.png 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-479x287.png 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-567x340.png 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-767x460.png 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1023x614.png 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1278x767.png 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1378x827.png 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/07\/Article-Feature-Image-1640x984.png 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/the-new-beauty-battleground-turning-ai-insights-into-products-at-speed\/' class='wp-component-card__title'>\n            <h2>\n                The new beauty battleground: Turning AI insights into products at speed\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            30 July 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                AI Consulting            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Product &amp; Service Innovation            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/66085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=66085"}],"version-history":[{"count":4,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/66085\/revisions"}],"predecessor-version":[{"id":66099,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/66085\/revisions\/66099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/66100"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=66085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=66085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=66085"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=66085"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=66085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}