{"id":63167,"date":"2025-11-26T13:53:10","date_gmt":"2025-11-26T13:53:10","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=63167"},"modified":"2025-12-03T10:26:37","modified_gmt":"2025-12-03T10:26:37","slug":"e-sports-the-unlikely-contender-leading-growth-revenue","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/e-sports-the-unlikely-contender-leading-growth-revenue\/","title":{"rendered":"E-sports: The unlikely contender leading growth revenue\u00a0"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><a href=\"https:\/\/esportsinsider.com\/esports-viewership-statistics\"><span data-contrast=\"none\">31% of 18\u201329-year-olds now follow e-sports regularly<\/span><\/a><span data-contrast=\"auto\">\u00a0\u2013 and that number keeps rising. Global e-sports viewership is expected to pass\u00a0<\/span><a href=\"https:\/\/www.precedenceresearch.com\/esports-market\"><span data-contrast=\"none\">$640 million by the end of 2025, with the market projected to reach around $48 billion by 2034<\/span><\/a><span data-contrast=\"auto\">. The numbers tell their own story: this is\u00a0clearly\u00a0a sector scaling fast while much of sport is still locked into the\u00a0traditional revenue models\u00a0<a href=\"https:\/\/www.elixirr.com\/en-us\/traditional-revenue-can-we-make-the-past-work-for-the-future\/\">we covered previously.<\/a><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Too often, leaders in established\u00a0sports\u00a0dismiss e-sports&#8217; relevance.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u201cWhat can we learn from a sport so different\u00a0to\u00a0ours?\u201d\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Funnily enough, the answer is\u2026 quite\u00a0a lot. E-sports has grown because it\u00a0isn\u2019t\u00a0weighed down by legacy systems, broadcast structures or ownership models built for another era.\u00a0It\u2019s\u00a0built for the world we live in now:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Digital-first<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Community-driven\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Designed for scale\u2026\u00a0always-on.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This\u00a0isn\u2019t\u00a0about trying to make football or cricket look like gaming.\u00a0It\u2019s\u00a0about\u00a0<\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/esports-market\"><span data-contrast=\"none\">understanding the structural lessons that have made e-sports one of the most dynamic growth engines in global sport.<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Built for the 21st century<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">E-sports\u2019 biggest advantage is its infrastructure. It was designed from day one to scale globally.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Low-latency live streaming on platforms like Twitch and YouTube Gaming allows for real-time fan feedback, localized sponsor\u00a0rotation\u00a0and flexible global reach.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">AR overlays and data visualisation make live broadcasts interactive.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cloud-based production studios mean even smaller teams and leagues can create high-quality content at a fraction of traditional costs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It\u2019s\u00a0an ecosystem built around content,\u00a0commerce\u00a0and community,\u00a0not retrofitted for them later. Traditional sports are catching up, experimenting with things like the NBA\u2019s new\u00a0<\/span><i><span data-contrast=\"auto\">CourtView<\/span><\/i><span data-contrast=\"auto\">\u00a0or F1\u2019s data-driven fan streams. But e-sports started there. Its structure was made for adaptability, which is why it continues to grow so fast.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Culture-first engagement<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If women\u2019s\u00a0sports\u00a0has\u00a0expanded\u00a0the audiences of\u00a0<\/span><i><span data-contrast=\"auto\">who watches<\/span><\/i><span data-contrast=\"auto\">, e-sports\u00a0are\u00a0demonstrating\u00a0how new audiences\u00a0<\/span><i><span data-contrast=\"auto\">want to watch<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/sports\/immersive-sports-fandom.html?id=us:2sm:3li:4diUS176271::6di:20230730210000::10823226508:5&amp;utm_source=li&amp;utm_campaign=diUS176271&amp;utm_content=di&amp;utm_medium=social&amp;linkId=226682122\"><span data-contrast=\"none\">For Gen Z, interaction is a given. 93% use a second screen during live\u00a0sport<\/span><\/a><span data-contrast=\"auto\">s\u00a0to check stats, talk to friends or engage on social media. E-sports built its model around that behavior.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fans can switch camera angles, chat with players, collect digital rewards and join live communities on Twitch, Discord or Kick. These platforms\u00a0foster an atmosphere of\u00a0involvement\u00a0and engagement\u00a0through\u00a0broadcast\u00a0flexibility. The fan is part of the event, not watching from the outside.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Traditional sports are learning fast. NASCAR\u2019s Drive app lets fans influence which drivers appear in highlight clips.\u00a0<\/span><a href=\"https:\/\/www.fticonsulting.com\/insights\/articles\/fan-engagement-sports-then-now\"><span data-contrast=\"none\">The Premier League\u2019s AI-driven app features have lifted engagement by 25%.<\/span><\/a><span data-contrast=\"auto\">\u00a0But this is the world e-sports created:\u00a0a two-way relationship where fans expect to shape the experience, not just consume it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Commercializing metadata<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">E-sports has also redefined what counts as commercial inventory\u2026\u00a0essentially, using\u00a0what you already\u00a0have to\u00a0build revenue.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The 2024 VALORANT Champions Tour generated more than $44 million in revenue from in-game skins and subscriptions. Co-streaming rights and interactive overlays have become sellable broadcast layers.\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/sites\/mikestubbs\/2019\/09\/29\/louis-vuitton-partners-with-riot-games-for-league-of-legends-world-championship\/\"><span data-contrast=\"none\">Luxury brands like Louis Vuitton<\/span><\/a><span data-contrast=\"auto\">\u00a0and Nike now sponsor e-sports teams and create limited-edition digital merchandise.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Everything is monetized,\u00a0from gameplay data to audience engagement. This is a huge contrast to traditional\u00a0sports, which still relies heavily on physical tickets, media\u00a0rights\u00a0and static sponsorship.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As clubs explore connected kits, AR activations and programmable merchandise, e-sports offers the blueprint: digital assets can be scarce, valuable,\u00a0and scalable all at once.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Lessons for traditional sports<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">E-sports\u2019 rise\u00a0isn\u2019t\u00a0about copying gaming culture.\u00a0It\u2019s\u00a0about learning from its structure. Four clear lessons stand out:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Think in ecosystems<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 Build year-round, interactive channels rather than one-off matchday moments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Design for modularity<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 Create multiple revenue layers around digital goods, data access,\u00a0and immersive content.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Lower production barriers<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 Give grassroots and challenger events professional-quality tools to grow new audiences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Empower new voices<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 Treat streamers and co-creators as partners who expand reach, not threats to control.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Strategic risk and opportunity<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">E-sports\u00a0isn\u2019t\u00a0without challenges.\u00a0<\/span><a href=\"https:\/\/newzoo.com\/resources\/trend-reports\/newzoos-global-games-market-report-2024-free-version\"><span data-contrast=\"none\">Only around 10% of viewership currently converts into direct revenue.<\/span><\/a><span data-contrast=\"auto\">\u00a0Player burnout, volatile franchises,\u00a0and inconsistent governance remain issues. But these gaps are also where innovation happens.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Traditional\u00a0sports\u00a0have\u00a0seen this before,\u00a0when new markets, new formats,\u00a0and women\u2019s\u00a0sports\u00a0opened up\u00a0fresh growth curves. The same dynamic is at play here. Engagement is outpacing monetization, and\u00a0that\u2019s\u00a0usually where the biggest breakthroughs come next.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Those who understand the e-sports playbook can apply its principles \u2013 community, digital-first\u00a0operations\u00a0and adaptive infrastructure \u2013 to build more resilient, future-ready models of their own.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">How we can help<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">We work with organizations\u00a0across all industries\u00a0to translate\u00a0or design\u00a0digital-by-default\u00a0models into practical growth strategies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That means helping build modular revenue systems, design fan\u00a0(or customer)\u00a0ecosystems,\u00a0and apply lessons from sectors like e-sports to traditional\u00a0sports.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The future of growth in\u00a0sports\u00a0will come through\u00a0connecting content, culture\u00a0and community in ways that generate value long after the final whistle.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--post js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Discover more articles from the series<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/09\/Growth-revenue-1640x984.jpg 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1440;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div 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22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/growth-revenue-in-the-sports-industry\/' class='wp-component-card__title'>\n            <h2>\n                Growth revenue in the sports industry\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                            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https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/Experiential-fan-engagement-1640x984.jpg 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1440;\" 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20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/experiential-fan-engagement-how-sport-is-rewriting-the-rules-of-connection\/' class='wp-component-card__title'>\n            <h2>\n                Experiential fan engagement: How sport is rewriting the rules of connection\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n    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0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/How-new-formats-and-markets-are-rewriting-the-rules-of-sport-2400x1440-1.jpg\" 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22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/how-new-formats-and-markets-are-rewriting-the-rules-of-sport\/' class='wp-component-card__title'>\n            <h2>\n                How new formats and markets are rewriting the rules of sport\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div 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href='https:\/\/www.elixirr.com\/en-us\/e-sports-the-unlikely-contender-leading-growth-revenue\/' class='wp-component-card__title'>\n            <h2>\n                E-sports: The unlikely contender leading growth revenue\u00a0\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            26 November 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n          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