{"id":60700,"date":"2025-10-15T19:28:44","date_gmt":"2025-10-15T19:28:44","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=60700"},"modified":"2025-11-26T09:27:34","modified_gmt":"2025-11-26T09:27:34","slug":"new-research-from-elixirr-94-of-leaders-say-theyre-cyber-ready-but-consumers-remain-unconvinced","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/new-research-from-elixirr-94-of-leaders-say-theyre-cyber-ready-but-consumers-remain-unconvinced\/","title":{"rendered":"New research from Elixirr: 94% of leaders say they\u2019re cyber-ready \u2013 but consumers remain unconvinced"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p>Our latest research reveals that<strong>\u00a0<\/strong>UK business leaders are projecting confidence in their cyber readiness even as a succession of high\u2011profile incidents keeps data protection on the front pages. The data shows that whilst most UK business leaders (94%) feel confident in their organization\u2019s ability to detect and respond to a data breach or cyberattack, there is clearly a stark disconnect between boardroom assurance and public concern over data protection.<\/p>\n<p>Against this backdrop of escalating attack sophistication, with recent cyber attacks debilitating large British businesses including M&amp;S and Jaguar Land Rover, consumers increasingly judge brands not only on whether incidents occur, but on the speed, transparency and credibility of the response. While cybersecurity and data protection emerged as the leading trust challenges for UK business leaders, too many organizations are still underestimating the trust implications of failing to communicate clearly about their resilience.<\/p>\n<p>Sector blind spots intensify the risk. Science, technology and research leaders are most alert to the issue, with 43% flagging cybersecurity and 42% data privacy as urgent trust challenges. Financial and business services follow at 37% and 36% respectively. By contrast, 86% of hospitality leaders do not see cybersecurity as a key trust issue, instead prioritizing brand reputation (39%) and employee trust and morale (36%) \u2013 a troubling gap for an increasingly vulnerable sector built on guest data, payments and loyalty programs.<\/p>\n<p><strong><a href=\"https:\/\/www.elixirr.com\/en-us\/person\/joehubback\/\" target=\"_blank\" rel=\"noopener\">Joe Hubback<\/a>, Partner and CISO at Elixirr, says<\/strong>,\u00a0<em>\u201cBoard confidence matters, but consumer confidence must match this if companies hope to build trust and solid brand reputation. The brands that win will be those that can show, clearly and quickly, that they can detect, contain and communicate regarding any potential cybersecurity issues. As the global threat landscape becomes more sophisticated and attacks become more commonplace, business leaders must focus on closing this trust gap through action and evidence. Confidence is convincing only when it\u2019s visible.\u201d<\/em><\/p>\n<p>With this trust increasingly won or lost in how businesses prevent and disclose cyber incidents, worryingly fewer than half of organizations have prioritized CEO and C\u2011suite\u2011led transparency during disruption (45%) \u2013 the period during and after a cyber incident when transparency, speed and credibility matter most \u2013 and over two\u2011thirds (68%) lack real\u2011time resilience dashboards for boards and executives. Two\u2011way channels that let customers ask questions and get straight answers remain underused as well, with just 37% prioritizing them. The consequence is a mismatch between confident internal narratives and the external proof customers and stakeholders now expect.<\/p>\n<p>UK business leaders must align confidence with measurable performance indicators that matter and make transparent two\u2011way communication a core capability of the cyber playbook. With consumers demanding proof and oversight intensifying, the organizations that design trust into their cyber resilience will protect both performance and reputation.<\/p>\n<p><strong>Joe Hubback continues<\/strong>,<\/p>\n<p><em>\u201cA key underpinning to all of this is making sure that business leaders are supporting their cyber teams and helping them prioritize on what to protect. Cybersecurity has decisively moved from an IT issue to a resilience and reputation mandate and businesses must build strong cyber foundations which allow them to pull on their cyber capabilities and integrate cyber resilience in all aspects of the business rather than fire-fighting when the damage has already been done.\u00a0<\/em><\/p>\n<p><em>\u201cWith 94% confident in their cyber capabilities, business leaders need to make sure this confidence isn\u2019t misplaced. Alongside making sure cybersecurity is championed and backed across the business, they also need to make sure that an over-confidence isn\u2019t challenging the role of the CISO. When boards underestimate the challenge, it makes it harder for CISOs to secure budget, influence and support to reduce risk effectively. Leaders need to identify any internal misalignment and ensure they are backing their security teams in decision-making.\u201d<\/em><\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-call-to-action edwp-block js-wp-block-call-to-action layout--none bg--none\"\n    >\n    <div class=\"container\">\n        <div class=\"wp-block-call-to-action__content\">\n            <div class=\"edwp-component edwp-fade-in\">\n                                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/cybersecurity\/\" class=\"btn btn--primary-purple\"><span>Our expertise<\/span><\/a>        <\/div>\n        <\/div>        <\/div>\n\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><strong>Methodology<\/strong><\/p>\n<p><em>This online survey of 1000 UK business decision makers was commissioned by Clarity and conducted by market research company OnePoll, in accordance with the Market Research Society\u2019s code of conduct. Data was collected between [06\/09\/2025] and [11\/09\/2025]. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.<\/em><\/p>\n        <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":142,"featured_media":61398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[300],"related_service":[],"related_industry":[439],"class_list":["post-60700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cybersecurity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New research from Elixirr: 94% of leaders say they\u2019re cyber-ready \u2013 but consumers remain unconvinced - Elixirr - USA<\/title>\n<meta name=\"description\" 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https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Research-featured-image-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                News            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/new-research-from-elixirr-94-of-leaders-say-theyre-cyber-ready-but-consumers-remain-unconvinced\/' class='wp-component-card__title'>\n            <h2>\n                New research from Elixirr: 94% of leaders say they\u2019re cyber-ready \u2013 but consumers remain unconvinced\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            15 October 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Cybersecurity            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            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