{"id":53672,"date":"2025-07-03T08:56:12","date_gmt":"2025-07-03T07:56:12","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=53672"},"modified":"2025-11-03T15:17:53","modified_gmt":"2025-11-03T15:17:53","slug":"ai-will-not-save-you","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/","title":{"rendered":"AI will not save you"},"content":{"rendered":"\n<p>When it comes to AI investment \u2013 it&#8217;s no longer a differentiator, it\u2019s a given. Every firm in the market is placing bets on AI, signing contracts, launching pilots and showing off prototypes. If you\u2019re spending, you should know that so is everyone else. Across organizations boards are demanding visible progress, CTOs are locking in vendor platforms and delivery teams are scrambling to show progress. Despite all the energy and expense, real results remain elusive \u2013 not because the technology is broken, but because the thinking behind it is.<\/p>\n\n\n\n<p>Too many organizations are replaying the same strategy used during the cloud boom: rush to adopt, trust the vendor narrative and hope that success will follow. But AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The AI spend is up and so are the risks<\/strong><\/h2>\n\n\n\n<p>Organizations are rushing ahead \u2013 signing enterprise platform licenses before use cases are even defined. Pilots are calibrated to satisfy quarterly KPIs rather than to solve real problems. Innovation metrics are being gamed to signal momentum, not measure impact. It\u2019s the same story we saw with cloud: a vendor-driven strategy, an infrastructure-first mindset and a promise to figure our business alignment later.<\/p>\n\n\n\n<p>We\u2019ve been here before. After the first wave of cloud enthusiasm came the reckoning \u2013 fragmented architectures, runaway infrastructure costs and underutilised platforms. By 2023, more than 60% of European banks were actively pursuing cloud rationalisation programs to rein misaligned investments and lacklustre returns. With AI, the same early warning signs are flashing. Tools are being deployed without integration. Pilots are spinning up with no clear ownership. Budgets are committed without a strategic blueprint.<\/p>\n\n\n\n<p>But this time, the lag between action and consequence will be shorter. AI doesn\u2019t just live in the backend \u2013 it reaches into customer experiences, critical workflows and judgment heavy decisions. The margin for misalignment is narrow and the cleanup won\u2019t be quiet or delayed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI works just not the way you think<\/strong><\/h2>\n\n\n\n<p>The real value of AI is not disruption for its own sake. It is practical impact at speed. AI earns it\u2019s keep by solving problems that are currently slow, manual, error-prone or expensive.<\/p>\n\n\n\n<p>W\u2019ve seen it deliver through: automating credit approvals within set risk parameters, triaging customer support cases, summarizing research so analysts focus on insight, flagging regulatory anomalies before submission.<\/p>\n\n\n\n<p>These aren\u2019t lab pilots staged for innovation theater. These are operational tools, owned, measured and embedded into business process.<\/p>\n\n\n\n<p>Most importantly: they are designed to enhance your employees, not eliminate them. When implemented well, AI amplifies human capability, unlocking capacity and sharpening decision-making \u2013 not replacing it.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where you are going wrong<\/strong><\/h2>\n\n\n\n<p>Most firms are already off track through five recurring failure patterns:<\/p>\n\n\n\n<p>\u2022 <strong>Strategy with no execution path<\/strong> \u2013 AI positioned as a transformation pillar, not business-led investment. No roadmap, no owner, no timeline.<\/p>\n\n\n\n<p>\u2022 <strong>Foundations that cannot support delivery<\/strong> \u2013 LLMs deployed on inconsistent, siloed, ungoverned data. You are building on sand.<\/p>\n\n\n\n<p>\u2022 <strong>Buying the dream, inheriting the complexity<\/strong> \u2013 Pre-sales shows flashy PoCs. Production requires orchestration, integration, auditability. Vendors rarely highlight the operating model debt you inherit.<\/p>\n\n\n\n<p>\u2022 <strong>Teams that cannot absorb what is being built<\/strong> \u2013 Engineering overstretched, risk and compliance brought in after launch, frontline staff given tools with no training.<\/p>\n\n\n\n<p>\u2022 <strong>Optimizing for visibility, not value<\/strong> \u2013 Success measured by launches, not adoption. Projects selected because they look \u2018good\u2019, not because they matter.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which firm are you becoming?<\/strong><\/h2>\n\n\n\n<p>As the AI wave accelerates, distinct organizational patterns are emerging \u2013 each with its own strengths, blind spots and risks.<\/p>\n\n\n\n<p>\u2022 <strong>The AI Collector<\/strong> \u2013 A firm in rapid acquisition mode p signing platform deals faster than they can be integrated. Business units experimenting independently, deploying tools with little alignment or oversight. To the board it looks like momentum. To engineering, it\u2019s a patchwork of incompatible systems and rising complexity.<\/p>\n\n\n\n<p>\u2022 <strong>The Showcase Investor<\/strong> \u2013 Focused on visibility over value. Initiatives are selected for optics, not outcomes. Updates are published before results. Success declared at launch long before adoption or impact has taken hold.<\/p>\n\n\n\n<p>\u2022 <strong>The Stealth Builder<\/strong> \u2013 Serious innovation is happening \u2013 but off the grid. Teams are solving business problems with AI, often in pockets of the organization where governance hasn\u2019t caught up. It\u2019s authentic progress, but also a source of risk: tools built in silos, with limited oversight or integration.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Five questions worth answering before you scale<\/strong><\/h2>\n\n\n\n<p>1. <strong>Who owns each AI initiative and do they know it?<\/strong><\/p>\n\n\n\n<p>2. <strong>What is your plan when the pilot ends?<\/strong><\/p>\n\n\n\n<p>3. <strong>Can your current architecture support live AI use at scale?<\/strong><\/p>\n\n\n\n<p>4. <strong>Which use cases have clear, measurable business outcomes?<\/strong><\/p>\n\n\n\n<p>5. <strong>How many roles have been defined to support your AI estate?<\/strong><\/p>\n\n\n\n<p>If you cannot answer these today, you are not ready to scale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What good really looks like<\/strong><\/h2>\n\n\n\n<p>AI doesn&#8217;t create more value through doing more. It creates value by enabling your people to do better and achieve more. The firms seeing real returns are not scaling pilots or chasing headlines \u2013 they are applying AI to remove friction, so teams can focus on high-quality, high-value work.<\/p>\n\n\n\n<p>This means: one or two priority use cases chosen for impact, not visibility; a business lead accountable for outcomes; tools embedded into live workflows; risk and compliance engaged from the beginning; staff confident using tools designed with them, not for them.<\/p>\n\n\n\n<p>The real power of AI lies in its ability to support clear thinking, confident decision-making and meaningful human work.<\/p>\n\n\n\n<p>When your board asks what AI has changed, will you have something real to point to?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to AI investment \u2013 it&#8217;s no longer a differentiator, it\u2019s a given. Every firm in the market is placing bets on AI, signing contracts, launching pilots and&hellip;<\/p>\n","protected":false},"author":147,"featured_media":53673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[115,146],"related_service":[45],"related_industry":[62],"class_list":["post-53672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai","tag-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI will not save you - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI will not save you\" \/>\n<meta property=\"og:description\" content=\"AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Elixirr - USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T07:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T15:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Steppel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Steppel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\"},\"author\":{\"name\":\"Joe Steppel\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/6b23f333c79b3f625f5e25acf20052da\"},\"headline\":\"AI will not save you\",\"datePublished\":\"2025-07-03T07:56:12+00:00\",\"dateModified\":\"2025-11-03T15:17:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\"},\"wordCount\":934,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg\",\"keywords\":[\"AI\",\"Leadership\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\",\"name\":\"AI will not save you - Elixirr - USA\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg\",\"datePublished\":\"2025-07-03T07:56:12+00:00\",\"dateModified\":\"2025-11-03T15:17:53+00:00\",\"description\":\"AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg\",\"width\":2400,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.elixirr.com\/en-us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI will not save you\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#website\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/\",\"name\":\"Elixirr - USA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.elixirr.com\/en-us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#organization\",\"name\":\"Elixirr\",\"alternateName\":\"Elixirr International PLC\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png\",\"width\":200,\"height\":200,\"caption\":\"Elixirr\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/6b23f333c79b3f625f5e25acf20052da\",\"name\":\"Joe Steppel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a8725a05e961a7336cc99f1657d0af2fbf8afe45a6b70633272fd74d21487c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a8725a05e961a7336cc99f1657d0af2fbf8afe45a6b70633272fd74d21487c8?s=96&d=mm&r=g\",\"caption\":\"Joe Steppel\"},\"url\":\"https:\/\/www.elixirr.com\/en-us\/person\/joesteppel\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI will not save you - Elixirr - USA","description":"AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/","og_locale":"en_US","og_type":"article","og_title":"AI will not save you","og_description":"AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.","og_url":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/","og_site_name":"Elixirr - USA","article_published_time":"2025-07-03T07:56:12+00:00","article_modified_time":"2025-11-03T15:17:53+00:00","og_image":[{"width":2400,"height":1440,"url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg","type":"image\/jpeg"}],"author":"Joe Steppel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joe Steppel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#article","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/"},"author":{"name":"Joe Steppel","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/6b23f333c79b3f625f5e25acf20052da"},"headline":"AI will not save you","datePublished":"2025-07-03T07:56:12+00:00","dateModified":"2025-11-03T15:17:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/"},"wordCount":934,"commentCount":0,"publisher":{"@id":"https:\/\/www.elixirr.com\/en-us\/#organization"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg","keywords":["AI","Leadership"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/","url":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/","name":"AI will not save you - Elixirr - USA","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg","datePublished":"2025-07-03T07:56:12+00:00","dateModified":"2025-11-03T15:17:53+00:00","description":"AI is not cloud and the rules are different \u2013 the risks sharper, and the rewards more nuanced. This time, copying the old playbook won\u2019t get you where you need to go.","breadcrumb":{"@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#primaryimage","url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg","contentUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg","width":2400,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.elixirr.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"AI will not save you"}]},{"@type":"WebSite","@id":"https:\/\/www.elixirr.com\/en-us\/#website","url":"https:\/\/www.elixirr.com\/en-us\/","name":"Elixirr - USA","description":"","publisher":{"@id":"https:\/\/www.elixirr.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elixirr.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.elixirr.com\/en-us\/#organization","name":"Elixirr","alternateName":"Elixirr International PLC","url":"https:\/\/www.elixirr.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png","contentUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png","width":200,"height":200,"caption":"Elixirr"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/6b23f333c79b3f625f5e25acf20052da","name":"Joe Steppel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a8725a05e961a7336cc99f1657d0af2fbf8afe45a6b70633272fd74d21487c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a8725a05e961a7336cc99f1657d0af2fbf8afe45a6b70633272fd74d21487c8?s=96&d=mm&r=g","caption":"Joe Steppel"},"url":"https:\/\/www.elixirr.com\/en-us\/person\/joesteppel\/"}]}},"card":"<article class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"2400\" height=\"1440\" src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg\" class=\"wp-component-card__image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/07\/AI-will-not-save-you-2400x1440-1-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/ai-will-not-save-you\/' class='wp-component-card__title'>\n            <h2>\n                AI will not save you\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    When it comes to AI investment \u2013 it&#8217;s no longer a differentiator, it\u2019s a given. Every firm in the market is placing bets on AI, signing contracts, launching pilots and&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            03 July 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                AI &amp; Machine Learning            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=53672"}],"version-history":[{"count":1,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53672\/revisions"}],"predecessor-version":[{"id":60621,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53672\/revisions\/60621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/53673"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=53672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=53672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=53672"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=53672"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=53672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}