{"id":53534,"date":"2025-07-15T09:00:58","date_gmt":"2025-07-15T08:00:58","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=53534"},"modified":"2025-11-10T15:14:45","modified_gmt":"2025-11-10T15:14:45","slug":"elixirr-partners-with-nedbank-gravel-burn-to-transform-the-rider-experience","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/elixirr-partners-with-nedbank-gravel-burn-to-transform-the-rider-experience\/","title":{"rendered":"Elixirr partners with Nedbank Gravel Burn to transform the rider experience\u00a0"},"content":{"rendered":"\n

We\u2019re proud to announce our strategic partnership with Nedbank Gravel Burn<\/a>, the South-African flagship event that sets the gold standard in gravel stage racing.<\/p>\n\n\n\n

As their Official Digital Transformation Partner, together we will build a robust, scalable platform designed to elevate the rider and fan experience before, during and after the race. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This collaboration is rooted in the vision of Nedbank Gravel Burn founder, Kevin Vermaak<\/a>, who as a graduate electronic engineer spent the first 8 years of his career as an IT solutions architect before shifting gears. In 2004, he founded the iconic and globally acclaimed Cape Epic, known as the world\u2019s premium mountain bike stage race. <\/p>\n\n\n\n

\u201cEven before we had a route, digital was always going to be integral to the DNA of Nedbank Gravel Burn,\u201d <\/em>says Vermaak. \u201cWe want to create a platform that not only scales, but meaningfully enhances how participants and fans experience the race – from their first interaction to post-event engagement.\u201d<\/em> <\/p>\n\n\n\n

Through this partnership, the Nedbank Gravel Burn platform will evolve into an intuitive hub for riders, supporters, and stakeholders – streamlining processes like registration, communication, content delivery, personalized rider photography and video integration, and event logistics, all with a data-driven backbone.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Stephen Newton<\/a>, Founder and CEO of Elixirr, said:\u00a0
\u201cWe are thrilled to partner with Nedbank Gravel Burn and support Kevin and his team’s bold vision. This is more than a seven-day gravel race, it\u2019s the foundation of a global gravel-cycling brand. With our expertise in building seamless digital platforms and delivering immersive, data-driven experiences, we\u2019re excited to help redefine how riders and fans engage with the sport. Together, we aim to set a new benchmark for digital interaction in cycling, with technology and innovation at the core.\u201d<\/em>\u00a0\u00a0<\/p>\n\n\n\n

This partnership is rooted in a shared belief in purposeful design and rider-first thinking.  <\/p>\n\n\n\n

Following recent partnerships with British Cycling and the Tour of Britain, our work with Nedbank Gravel Burn reflects Elixirr\u2019s commitment to transforming the sports industry through world-class digital innovation. <\/p>\n\n\n\n

Learn more about our digital expertise:<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

We\u2019re proud to announce our strategic partnership with Nedbank Gravel Burn, the South-African flagship event that sets the gold standard in gravel stage racing. 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13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n News <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/elixirr-partners-with-nedbank-gravel-burn-to-transform-the-rider-experience\/' class='wp-component-card__title'>\n <h2>\n Elixirr partners with Nedbank Gravel Burn to transform the rider experience\u00a0\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n We\u2019re proud to announce our strategic partnership with Nedbank Gravel Burn, the South-African flagship event that sets the gold standard in gravel stage racing. As their Official Digital Transformation Partner,… <\/div>\n <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 15 July 2025 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Sports <\/div>\n <div class=\"wp-component-tags__tag\">\n Digital Strategy <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/button>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=53534"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53534\/revisions"}],"predecessor-version":[{"id":62755,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53534\/revisions\/62755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/53743"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=53534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=53534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=53534"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=53534"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=53534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}