{"id":53273,"date":"2025-06-05T11:23:36","date_gmt":"2025-06-05T10:23:36","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=53273"},"modified":"2025-11-10T15:13:36","modified_gmt":"2025-11-10T15:13:36","slug":"elixirr-partnership-extended-across-lloyds-tour-of-britain","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/elixirr-partnership-extended-across-lloyds-tour-of-britain\/","title":{"rendered":"Elixirr partnership extended across Lloyds Tour of Britain\u00a0"},"content":{"rendered":"\n

Award-winning global challenger consultancy Elixirr will extend their partnership as British Cycling\u2019s Official Digital Transformation Partner, to include the Lloyds Tour of Britain, the UK\u2019s biggest free-to-spectate live sporting spectacle. <\/p>\n\n\n\n

Announced in March, Elixirr was appointed Official Digital Transformation Partner of British Cycling in a landmark five-year partnership, that is set to transform the organizations digital capabilities and user experience. <\/p>\n\n\n\n

Starting with the Lloyds Tour of Britain Women, which begins on Thursday (5 June) from Forestry England Dalby in North Yorkshire, Elixirr will work with British Cycling Events to enrich and enhance the fan experience, across both the men\u2019s and women\u2019s races. <\/p>\n\n\n\n

Branded \u2018Insights by Elixirr\u2019 will appear across the Lloyds Tour of Britain Women broadcast on BBC Sport, Discovery+, TNT Sports, and YouTube, highlighting for fans watching additional information about the race on all four stages. <\/p>\n\n\n\n

Stephen Newton<\/a>, Founder and Chief Executive Officer of Elixirr, said:\u00a0\u00a0<\/p>\n\n\n\n

\u201cWe\u2019re thrilled about this expanding partnership with British Cycling. At Elixirr, we\u2019re passionate about using technology to create unforgettable experiences. Whether fans are roadside or watching from home, we aim to deepen their connection to the race through real-time data, AI-powered insights and enhanced storytelling. This is a brilliant opportunity to inspire communities and elevate how cycling is experienced across the nation.\u201d <\/em><\/p>\n\n\n\n

Darren Henry<\/a>, Chief Commercial Officer at British Cycling, said: <\/p>\n\n\n\n

\u201cWe are delighted to be broadening our partnership with Elixirr to encompass this country\u2019s biggest sporting spectacle, the Lloyds Tour of Britain, and are excited to be working with Elixirr going forwards to continue to grow the event, and enhance the experience and understanding of fans watching at home and at the roadside.\u201d <\/em><\/p>\n\n\n\n

To discover the routes of all four stages of the Lloyds Tour of Britain Women in more detail, and more information about the race, host venues, and participating teams, please click here<\/a>. <\/p>\n\n\n\n

The Lloyds Tour of Britain Women gets underway in the Tees Valley and North Yorkshire on Thursday 5 June, with a stage between Dalby Forest and Redcar across the North York Moors National Park, before the second stage from Hartlepool ends with an uphill finish at Saltburn-by-the-Sea. <\/p>\n\n\n\n

The race concludes with a pair of stages in Scotland, the first in the Scottish Borders, starting and finishing in Kelso, before the final stage in Glasgow on Sunday 8 June. <\/p>\n\n\n\n

Following the final leg, fans and cyclists of all ages and abilities will have the chance to take part in the free Lloyds Tour of Britain Family Cycling Festival, building on Glasgow\u2019s cycling legacy, and providing a unique chance to ride on the same closed road, traffic free, circuit as the world\u2019s best. For more information on the Lloyds Tour of Britain Family Cycling Festival, please click here<\/a>. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Learn more about our digital expertise:<\/p>\n","protected":false},"excerpt":{"rendered":"

Award-winning global challenger consultancy Elixirr will extend their partnership as British Cycling\u2019s Official Digital Transformation Partner, to include the Lloyds Tour of Britain, the UK\u2019s biggest free-to-spectate live sporting spectacle. …<\/p>\n","protected":false},"author":6,"featured_media":53274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[],"related_industry":[],"class_list":["post-53273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nElixirr partnership extended across Lloyds Tour of Britain\u00a0 - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"Award-winning global challenger consultancy Elixirr will extend their partnership as British Cycling\u2019s Official Digital Transformation Partner, to include the Lloyds Tour of Britain, the 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