{"id":53137,"date":"2025-05-13T11:58:35","date_gmt":"2025-05-13T10:58:35","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=53137"},"modified":"2025-11-28T15:30:41","modified_gmt":"2025-11-28T15:30:41","slug":"power-prestige-and-the-playbook-how-sovereign-wealth-funds-are-rewriting-the-global-sports-order","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/power-prestige-and-the-playbook-how-sovereign-wealth-funds-are-rewriting-the-global-sports-order\/","title":{"rendered":"Power, prestige and the playbook: How sovereign wealth funds are rewriting the global sports order"},"content":{"rendered":"\n<p>The professionalisation of sport has taken many forms \u2013 from the structural logic of multi-club ownership to the financial discipline of private equity. But perhaps the most powerful force reshaping the global sporting landscape isn\u2019t a fund or a holding group. It\u2019s a nation.&nbsp;<\/p>\n\n\n\n<p>Sovereign wealth funds (SWFs) \u2013 state-backed investment vehicles \u2013 are no longer just allocating capital to sport. Alongside MCO consolidation and PE precision, SWFs represent a third major force: scale, permanence and geopolitical strategy. This isn\u2019t financial engineering, we\u2019re talking diplomacy with a scoreboard.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-new-power-players-in-sport-nbsp\">The new power players in sport&nbsp;<\/h2>\n\n\n\n<p>Sovereign investment in sport is about more than commercial returns. It\u2019s about national influence, cultural positioning and soft power projection. These funds are reshaping global perception through sport, driven by long-term strategic goals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diversify economies beyond oil&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build soft power and international relevance&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stimulate youth engagement, tourism and employment&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expand into new industries such as: media, tech, entertainment&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In this deep-dive, we look through the lens of sport as a statecraft \u2013 and the budgets are nearly unlimited.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-s-playing-and-what-they-re-buying-nbsp\">Who\u2019s playing and what they\u2019re buying&nbsp;<\/h2>\n\n\n\n<p><strong>Public Investment Fund (PIF) \u2013 Saudi Arabia<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owns Newcastle United FC&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created LIV Golf in direct competition with the historical PGA Tour (CNBC)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hosting WWE, Formula 1 and heavyweight boxing events&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investing in esports and women\u2019s football as part of Vision 2030&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Qatar Sports Investments (QSI)<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owners of Paris Saint-Germain (PSG)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivered the 2022 FIFA World Cup&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Active in tennis (ATP, WTA), handball and cycling sponsorships&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seeking further European club stakes, and active in content\/media strategy to extend Qatar\u2019s cultural reach&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Abu Dhabi (ADQ, Mubadala, and Abu Dhabi United Group)<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Major backers of City Football Group, with clubs in <a href=\"https:\/\/www.cityfootballgroup.com\/clubs\" target=\"_blank\" rel=\"noreferrer noopener\">13 countries<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong presence in F1 via Yas Marina Circuit and team sponsorships&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ties to <a href=\"https:\/\/www.mediaoffice.abudhabi\/en\/sport\/department-of-culture-and-tourism-abu-dhabi-extends-partnership-with-ufc-until-2028\/\" target=\"_blank\" rel=\"noreferrer noopener\">UFC<\/a>, regional basketball and global sports innovation zones&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positioning Abu Dhabi as a center of sporting innovation and event excellence&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-this-is-not-just-pe-with-a-bigger-chequebook-nbsp\">This is not just PE with a bigger chequebook&nbsp;<\/h2>\n\n\n\n<p>While private equity typically looks for returns within three to seven years, sovereign wealth funds are increasingly distinguished by their long-term investment horizon. Their approach to success goes beyond immediate financial gain, encompassing broader objectives such as international legitmacy, cultural leadership and legacy-building. By investing in infrastructure and fostering strategic global influence, these funds aim to shape not only economic outcomes but also cultural narratives and geopolitical positioning for generations to come.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"742\" height=\"224\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table.jpg\" alt=\"\" class=\"wp-image-53140 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table.jpg 742w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table-300x91.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table-120x36.jpg 120w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table-319x96.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table-479x145.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/Sovereign-wealth-funds-table-567x171.jpg 567w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 742px; --smush-placeholder-aspect-ratio: 742\/224;\" data-original-sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<p>Sovereign wealth brings permanence and permanence changes everything.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-cross-sport-cross-industry-strategy-nbsp\">A cross-sport, cross-industry strategy&nbsp;<\/h2>\n\n\n\n<p>This isn\u2019t just about football clubs. SWFs are shaping entire sporting ecosystems:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Golf<\/strong>: LIV Golf shook up the PGA Tour and changed golf\u2019s global power structure&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Motorsport<\/strong>: Saudi and UAE host flagship F1 races and invest in broadcast tech&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Esports<\/strong>: Saudi Arabia aims to become a top <a href=\"https:\/\/www.tntsports.co.uk\/e-sports\/esports-world-cup\/2024\/we-delve-into-saudi-vision-2030-as-the-country-looks-to-become-the-epicentre-of-gaming-before-this-d_sto10311661\/story.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">esports hub globally by 2030<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combat Sports<\/strong>: UFC, WWE and major boxing events now central to the Gulf sports calendar&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Women\u2019s Sport<\/strong>: Targeted growth in football and Olympic formats for image building&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Sport is no longer a vertical. In this globalized investment play, it becomes a vehicle for transformation across identity, diplomacy and diversification.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-risk-landscape-nbsp\">The Risk Landscape&nbsp;<\/h2>\n\n\n\n<p>The growing influence of sovereign wealth in global sports is not without controversy:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thetimes.com\/sport\/football\/article\/man-city-sportswashing-premier-league-legal-football-q88wc7dbw?utm_source=google&amp;utm_campaign=17515457033&amp;adgroupid=&amp;utm_medium=cpc&amp;utm_content=&amp;utm_term=&amp;gad_source=1&amp;gad_campaignid=21344063938&amp;gbraid=0AAAAADiwoSCoQY_ZQUkEAxzPRaMQ9wGkH&amp;gclid=CjwKCAjwuIbBBhBvEiwAsNypvdTptpb3EafK8k7E0BgJH3eOhgQIeI_nHQenumJhmR_ke-o1Rtzg-RoCWSQQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sportswashing<\/strong><\/a> \u2013 Investments are seen as attempts to launder reputations and deflect attention from human rights concerns.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.theguardian.com\/football\/2023\/mar\/30\/premier-league-block-owners-guilty-human-rights-abuses-new-rules\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Regulatory pressure<\/strong><\/a> \u2013 Regulatory bodies such as FIFA, UEFA, IOC and others face new challenges on transparency and ownership.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fan mistrust<\/strong> \u2013 Local communities may reject politicised or top-down control, fueling mistrust.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand dilution<\/strong> \u2013 The cultural integrity of beloved clubs is at risk of being reduced to extensions of state agendas rather than remaining authentic and community-rooted institutions.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A delicate balance is needed: operational excellence and cultural fluency.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-we-can-help-nbsp\">How we can help&nbsp;<\/h2>\n\n\n\n<p>Sovereign wealth brings unmatched scale \u2013 but it requires more than capital to succeed. It demands commercial fluency, cultural sensitivity and a long-term operating model built on trust.&nbsp;<\/p>\n\n\n\n<p>At Elixirr, we help businesses investors and operators turn ambition into impact:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic investment planning across leagues, clubs and sports&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Governance, brand architecture and local stakeholder alignment&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post-acquisition integration for multi-club and cross-sport models&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commercial performance acceleration and audience engagement&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-term strategy using sport as a vehicle for success&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>We help build operating models that match strategic ambition \u2013 without compromising identity.&nbsp; From football to F1 to esports, sovereign wealth funds are building the next great sports empires \u2013 not for resale, but for global reach. As ownership evolves, the key to success lies in the interplay between ambition and authenticity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In our next and final piece, we move from nations to icons: the rise of celebrity ownership and the power of influence to reshape the sport-business-media equation.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--post js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Discover more articles from the series<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/05\/From-icons-to-investors2400x1440-1640x984.jpg 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1440;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/from-icons-to-investors-how-celebrity-ownership-is-turning-clubs-into-cultural-brands\/' class='wp-component-card__title'>\n            <h2>\n                From icons to investors: How celebrity ownership is turning clubs into cultural brands\u00a0\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                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9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n   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17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card 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33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/from-clubs-to-conglomerates-the-rise-of-multi-club-and-cross-sport-ownership\/' class='wp-component-card__title'>\n            <h2>\n     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22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/sports-as-an-asset-class-the-future-is-now\/' class='wp-component-card__title'>\n            <h2>\n                The modern sporting matrix: The future is now\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                               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23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/power-prestige-and-the-playbook-how-sovereign-wealth-funds-are-rewriting-the-global-sports-order\/' class='wp-component-card__title'>\n            <h2>\n                Power, prestige and the playbook: How sovereign wealth funds are rewriting the global sports order\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    The professionalisation of sport has taken many forms \u2013 from the structural logic of multi-club ownership to the financial discipline of private equity. But perhaps the most powerful force reshaping&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            13 May 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=53137"}],"version-history":[{"count":3,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53137\/revisions"}],"predecessor-version":[{"id":63229,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/53137\/revisions\/63229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/53142"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=53137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=53137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=53137"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=53137"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=53137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}