{"id":50606,"date":"2024-10-28T14:05:59","date_gmt":"2024-10-28T14:05:59","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=50606"},"modified":"2025-10-31T10:15:14","modified_gmt":"2025-10-31T10:15:14","slug":"think-better-going-beyond-the-world-of-different","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/think-better-going-beyond-the-world-of-different\/","title":{"rendered":"Think Better \u2013 Going beyond the world of \u2018different\u2019\u00a0"},"content":{"rendered":"\n

\u201cThought has been the father of every advance since time began. \u2018I didn\u2019t think\u2019 has cost the worlds millions of dollars.\u201d<\/em> <\/p>\n\n\n\n

– Thomas J. Watson Sr. Former chairman and CEO of IBM<\/p>\n\n\n\n

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The original slogan \u2018Think\u2019 has been prominent since C-T-R became IBM in 1924 and was the starting point for Apple\u2019s iconic \u2018Think Different\u2019<\/a> campaign.  <\/p>\n\n\n\n

\u2018Think Different\u2019 was a campaign that underpinned Apple\u2019s core values and vision, rather than its products and features.  <\/p>\n\n\n\n

It positioned Apple as a company that was not afraid to challenge the status quo and to innovate.  <\/p>\n\n\n\n

The campaign was undoubtedly one of the most successful of all time, winning numerous awards and marking the beginning of Apple\u2019s resurgence as a marketing and innovation leader.<\/a> <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If Apple could build on IBM\u2019s slogan, why can\u2019t we build on Apple\u2019s? <\/p>\n\n\n\n

Elixirr was born out of the need for change<\/a> \u2013 to be the solution, or \u2018elixir\u2019 \u2013 to a declining industry standard. We aren\u2019t afraid of challenging the status quo or acting boldly. In fact, it\u2019s what we strive to do. This inspired us to ask a critical question: in today\u2019s world, is thinking differently still enough?\u00a0<\/p>\n\n\n\n

The answer to this very question shaped our latest brand campaign, titled \u2018Think Better.\u2019 <\/p>\n\n\n\n