{"id":44202,"date":"2023-10-12T12:01:12","date_gmt":"2023-10-12T11:01:12","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?p=44202"},"modified":"2026-04-17T13:13:37","modified_gmt":"2026-04-17T13:13:37","slug":"elixirr-announces-data-analytics-and-consulting-partnership-with-the-united-rugby-championship","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/elixirr-announces-data-analytics-and-consulting-partnership-with-the-united-rugby-championship\/","title":{"rendered":"Elixirr announces data analytics and consulting partnership with the United Rugby Championship"},"content":{"rendered":"\n

Elixirr is delighted to announce that it is the official data and consulting partner of the United Rugby Championship<\/a> (URC).<\/p>\n\n\n\n

As principal partner, the firm will explore the future of the URC\u2019s fan engagement, commercial growth opportunities and operational enhancements through a partnership that includes consultative work and a rigorous data analytics strategy. It will focus on implementing a business-first approach that provides a deep understanding of all in-bowl and other statistics from across the organization to drive tangible efficiencies, with a view to providing enhancements across the URC\u2019s league as a whole.<\/p>\n\n\n\n

Elixirr will work with Oval Insights to deliver live match day stats, while using its retail expertise<\/a> to elevate the league\u2019s business and retail performance to boost commercial revenue. In particular, Elixirr will look to support the URC\u2019s franchise marketing teams by growing and supporting merchandise sales analytics and crowd demographics to deliver better in-bowl retail strategies and experiences. Elixirr will also leverage data<\/a> to optimize fan engagement strategies online and in stadiums to deliver a seamless end-to-end fan experience.  <\/p>\n\n\n\n

Throughout this partnership, the firm will orchestrate an \u2018Innovation Think Tank\u2019, working collaboratively with the 16 teams across the league to uncover their biggest challenges, focusing on innovation to tackle the key challenges identified.<\/p>\n\n\n\n

With data analytics in sport set to surpass $22bn by 2030<\/a>, Elixirr is committed to developing the URC\u2019s offering across the business of sport, and the ancillary industries and verticals.<\/p>\n\n\n\n

Bob Skinstad<\/strong><\/a>, Partner and former Springboks Captain, said:<\/strong><\/p>\n\n\n\n

\n

\u201cRugby has to be a business first. We are thrilled to begin working alongside a like-minded innovator like the URC. The sports industry is a relatively untapped vertical that provides huge revenue opportunities. Data plays a crucial role in ensuring that fan and commercial strategies align. But data in isolation won\u2019t deliver on ambitious goals. Through our partnership with the URC, we offer more meaningful insights that will have a tangible impact on fan and retail strategies.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Stephen Newton<\/strong><\/a>, CEO and Founder of Elixirr, said:<\/strong><\/p>\n\n\n\n

\n

\u201cThe URC aligns perfectly with Elixirr\u2019s driving ethos to challenge the status quo. Our team is competitive by nature, so expanding our sports arm aligns perfectly with our internal drive. With data analytics now a crucial part of the sports sector from a fan engagement and operational efficiencies perspective, we are on the front foot to help clients get the most ROI from their data. We\u2019re implementing better strategies and executing on the technology that will drive more effective commercial revenue for our customers.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Martin Anayi, CEO of United Rugby Championship, said:<\/strong><\/p>\n\n\n\n

\n

\u201cGrowth is always our key priority and innovation will always be at the heart of that ambition for the URC. What is fantastic about Elixirr is that they don\u2019t just want an association with our league, they want to go beyond that and be a key driver to the future success of the URC and our clubs. In the past number of years, we have made data insights a key part of how we operate our business and with Elixirr on board we can drive new growth across the league.\u201d<\/p>\n<\/blockquote>\n\n\n\n

For more on how Elixirr can help you transform using data-driven insights:<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Elixirr is delighted to announce that it is the official data and consulting partner of the United Rugby Championship (URC). 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https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2023\/10\/URC-Partnership-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n News <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/elixirr-announces-data-analytics-and-consulting-partnership-with-the-united-rugby-championship\/' class='wp-component-card__title'>\n <h2>\n Elixirr announces data analytics and consulting partnership with the United Rugby Championship\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n Elixirr is delighted to announce that it is the official data and consulting partner of the United Rugby Championship (URC). As principal partner, the firm will explore the future of… <\/div>\n <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 12 October 2023 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Sports <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/button>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/44202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=44202"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/44202\/revisions"}],"predecessor-version":[{"id":64391,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/44202\/revisions\/64391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/44216"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=44202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=44202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=44202"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=44202"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=44202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}