{"id":38176,"date":"2022-09-27T09:35:10","date_gmt":"2022-09-27T08:35:10","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=38176"},"modified":"2025-10-31T11:46:39","modified_gmt":"2025-10-31T11:46:39","slug":"global-consulting-firm-elixirr-exposes-industry-bad-habits-in-new-us-campaign","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/global-consulting-firm-elixirr-exposes-industry-bad-habits-in-new-us-campaign\/","title":{"rendered":"Global consulting firm Elixirr exposes industry bad habits in new US campaign"},"content":{"rendered":"\n

Global consulting firm Elixirr is aiming to make headlines in the US with its new controversial \u2018Con-sultant\u2019 campaign, which satirically exposes bad habits across the industry. <\/p>\n\n\n\n

\"The<\/a><\/figure>\n\n\n\n

Playing on the stereotypes that have long inundated consultants, Elixirr \u2013 which opened its headquarters in London in 2009 \u2013 is positioning itself as a firm that \u2018does things differently\u2019. The firm has teams across the US, Europe, South Africa and Australia.<\/p>\n\n\n\n

Titled \u2018The Challenger Consultants\u2019, the team has been on a mission to shake up industry standards since its inception, with Founder and CEO Stephen Newton<\/a> having spent over 30 years working in industry prior, including time with one of the \u201cBig Four.\u201d<\/p>\n\n\n\n

\u201cWhen deciding to launch Elixirr in 2009, I knew I was taking a risk \u2013 both personally and professionally. But I had no doubt in the need for change in consulting, or my desire to leave the industry in a better place than I\u2019d found it,\u201d Newton says.<\/p>\n\n\n\n

Aiming not to call out the industry as a whole, but the bad habits of some, Newton hopes the campaign encourages a higher industry standard, just like he set out to do when starting Elixirr, he says.<\/p>\n\n\n\n

\u201cI hope what we have created sets the bar for the future of consulting. One where mediocre isn\u2019t acceptable. One where \u2018B teams\u2019 don\u2019t exist. And one that truly helps set businesses apart,\u201d Newton says.<\/p>\n\n\n\n

Elixirr has maintained steady growth in the US in recent years and has been named one of the fastest growing firms<\/a> by Consulting Magazine<\/a><\/em>. The team has more than doubled in size in the first half of 2022, following the acquisition of iOLAP \u2013 a data and technology specialist company based in Dallas, TX. The firm\u2019s US revenue now accounts for more than 40% of group revenue.\u00a0<\/p>\n\n\n\n

Elixirr made its Times Square debut<\/a> earlier this month with equally bold billboard messaging, including \u201cWant to play it safe? Choose another firm.\u201d<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Global consulting firm Elixirr is aiming to make headlines in the US with its new controversial \u2018Con-sultant\u2019 campaign, which satirically exposes bad habits across the industry. Playing on the stereotypes…<\/p>\n","protected":false},"author":1,"featured_media":38418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,1],"tags":[332,333,136],"related_service":[],"related_industry":[],"class_list":["post-38176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","tag-campaign-launch","tag-con-sultant","tag-elixirr"],"acf":[],"yoast_head":"\nGlobal consulting firm Elixirr exposes industry bad habits in new US campaign - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"Introducing our new 'Con-sulting' campaign which satirically exposes bad habits across the consulting industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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'><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Articles <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/global-consulting-firm-elixirr-exposes-industry-bad-habits-in-new-us-campaign\/' class='wp-component-card__title'>\n <h2>\n Global consulting firm Elixirr exposes industry bad habits in new US campaign\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n Global consulting firm Elixirr is aiming to make headlines in the US with its new controversial \u2018Con-sultant\u2019 campaign, which satirically exposes bad habits across the industry. 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