{"id":37827,"date":"2022-09-15T13:54:55","date_gmt":"2022-09-15T12:54:55","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=37827"},"modified":"2025-10-30T14:41:03","modified_gmt":"2025-10-30T14:41:03","slug":"know-your-customer-ux-the-good-the-bad-and-the-ugly","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/know-your-customer-ux-the-good-the-bad-and-the-ugly\/","title":{"rendered":"Know Your Customer UX: the good, the bad and the ugly"},"content":{"rendered":"\n<p>This month we\u2019re exploring Know Your Customer (KYC) solutions within banking. But first things first, what does KYC <em>actually<\/em> mean? KYC is the process for verifying a potential customer&#8217;s identity when setting up an account using relevant information and documentation. Having optimum KYC capabilities allows banks to build a more complete understanding of customers and make more informed decisions in a bid to limit risk and security issues.<\/p>\n\n\n\n<p>KYC is vital for banks, and the uptick in digital banking, products and services means a simple and efficient customer onboarding experience is essential. Yes, banks must limit their risk and exposure, but customers don\u2019t want to waste time during the sign-up process. KYC needs to be both rigorous for the banks and efficient for the user. So, with that in mind, let\u2019s explore which KYC provider is good, which is bad and lastly, which is ugly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ux-criteria\">UX criteria<\/h2>\n\n\n\n<p>Before we jump in, let\u2019s first recap: what do \u2018the good, the bad and the ugly\u2019 mean?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The good:\u00a0I\u2019d tell my friends all about it and really advocate for it<\/li>\n\n\n\n<li>The bad:\u00a0It\u2019s just OK, but has the potential to be so much better<\/li>\n\n\n\n<li>The ugly:\u00a0It works, but the experience is poor and it\u2019s a turn-off to continue engaging or revisit<\/li>\n<\/ul>\n\n\n\n<p>Of course, we need to bring some objectivity to our assessments, so what criteria are we using this month?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speed &amp; security<\/li>\n\n\n\n<li>Personalization<\/li>\n\n\n\n<li>Aesthetics \u2013 i.e. is it visually appealing?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-good-sumsub\">Good \u2013 Sumsub<\/h2>\n\n\n\n<p><a href=\"https:\/\/sumsub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumsub<\/a> are our \u2018kings\u2019 of what good looks like. With clients such as <a href=\"https:\/\/uk.virginmoney.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virgin Money<\/a>, <a href=\"https:\/\/www.transfergo.com\" target=\"_blank\" rel=\"noreferrer noopener\">TransferGo<\/a> and Coinsmart, Sumsub provides one of the most efficient and secure experiences, making them a leading choice for banking platforms.<\/p>\n\n\n\n<p><em><strong>Speed &amp; security<\/strong><\/em><strong>:<\/strong> By incorporating AI into their consumer digital identity checks, Sumsub can cross-reference their user from multiple data sources whilst examining their identity via biometric testing. And this is all done within 34 seconds \u2013 faster than any competitor in the market \u2013 making a huge difference to users. Not only does this reduce onboarding time, AI also ensures that <em>all<\/em> security measures are met, instantly flagging suspicious applications to the banking platform. In turn, this improves the experience of bank personnel who manage this process and are accountable for who gets a bank account.<\/p>\n\n\n\n<p><strong><em>Personalization<\/em>:<\/strong> In addition to a fast and secure experience, Sumsub allow their banking customers to pre-define the questions asked in their individual process (rather than selling them a package of questions and associated risk logic). This allows their customers to tailor their onboarding journey to be both secure and user-centric, allowing for a speedier onboarding time. In addition to security and speed, this bespoke user journey allows clients to flag individuals that are considered to be located or operating within risky jurisdictions or industries.<\/p>\n\n\n\n<p><em><strong>Aesthetics: <\/strong><\/em>By having a completely editable user interface, customers can edit the platforms\u2019 aesthetics so that it fits to their brand guidelines, ensuring a seamless brand experience for their users. In addition, the bank-facing interface operated by onboarding managers or KYC teams is host to a simplistic, yet intuitive set of aesthetics that don\u2019t just look superb but also increase efficiency. If you\u2019ve been re-directed to a 3<sup>rd<\/sup> party solution as part of a sign-up process, it\u2019s often obvious, leaving some feeling less secure when this occurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub.png\"><img decoding=\"async\" width=\"1006\" height=\"732\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub.png\" alt=\"Sumsub\" class=\"wp-image-37837 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub.png 1006w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-300x218.png 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-768x559.png 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-71x52.png 71w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-319x232.png 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-479x349.png 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-567x413.png 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sumsub-767x558.png 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1006px; --smush-placeholder-aspect-ratio: 1006\/732;\" data-original-sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sumsub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumsub<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bad-fully-verified\">Bad \u2013 Fully Verified<\/h2>\n\n\n\n<p>While Fully Verified offers an integrated digital KYC service that is employed by <a href=\"https:\/\/www.halofinancial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Halo Financial<\/a>, their process still follows a hybrid model which combines both AI and an \u201cold school\u201d video call with a KYC expert.<\/p>\n\n\n\n<p><strong><em>Speed &amp; security<\/em>:<\/strong> As seen with Sumsub, AI is effective in reducing onboarding times. Yet, this AI feature is not experienced in the same way. Fully Verified\u2019s use of AI is limited to the video call with the KYC specialist who will interpret the AI results in real time, cross examining with the user on the call. So, the benefits of using AI are restricted to <em>just<\/em> data comparison, leading to the reliance on human interpretation and decision-making. The result in a not-so-fast, yet secure experience. However, dependent on your use case or requirement, &nbsp;this could actually be great for your business, especially if you\u2019re onboarding High Net Worths (HNWs) or Politically Exposed Persons (PEPs), but perhaps not for a retail client.<\/p>\n\n\n\n<p><strong><em>Personalization<\/em>:<\/strong> Fully Verified, unlike Sumsub, doesn&#8217;t offer a custom question database with personalized risk-scoring. Instead, they offer a package option that can include sanction lists and PEP checks. While the package deal can be convenient, it fails to offer a solution that is personal to a potential customer\u2019s onboarding journey. A solution that is not user- or business-centric could therefore fail at providing an efficient and secure onboarding journey.<\/p>\n\n\n\n<p><em><strong>Aesthetics: <\/strong><\/em>Fully Verified\u2019s aesthetics are slick, minimalist and intuitive to any user experiencing their onboarding process. However, this becomes irrelevant when the user has to join a video call with a KYC specialist. The poor visuals of the video call dwarf the previously experienced aesthetics \u2013 the results of autonomy and sophisticated design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1.png\"><img decoding=\"async\" width=\"1024\" height=\"691\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-1024x691.png\" alt=\"\" class=\"wp-image-37839 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-1024x691.png 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-300x202.png 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-768x518.png 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-77x52.png 77w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-319x215.png 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-479x323.png 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-567x382.png 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-767x517.png 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-1023x690.png 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-1278x862.png 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1-1378x930.png 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.48.42-1.png 1524w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/691;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/fully-verified.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fully Verified<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ugly-idnow\">Ugly \u2013 IDnow<\/h2>\n\n\n\n<p>While Sumsub and Fully Verified use innovative methods to achieve speedy, yet secure onboarding experiences, <a href=\"https:\/\/www.idnow.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">IDnow<\/a> employs techniques that require human interaction and human judgment. With arguably the slowest onboarding times within the market, users can spend up to an hour waiting for a KYC specialist to answer the phone and <em>even<\/em> longer to process their application. &nbsp;<\/p>\n\n\n\n<p><strong><em>Speed &amp; security<\/em>:<\/strong> IDnow are yet to incorporate innovation to help with data-comparison, biometric verification, or fraud detection. Instead, they rely on a video call with a KYC expert. This lack of AI causes the KYC experts to be rigorous in their questioning which results in an inefficient Turn-Around-Time (TAT) and poor user experience.<\/p>\n\n\n\n<p><strong><em>Personalization<\/em>:<\/strong> Relying solely on humans to conduct your onboarding KYC results in a lack of personalized questions and associated risk-based logic. Without this personalization, the onboarding journey could potentially irritate the client, which may lead to them abandoning the onboarding process. However, if you are a bank just starting to move into the digital era and have little capability, this type of service could make sense whilst you are maturing capabilities that allow for self-service journeys at a later stage.<\/p>\n\n\n\n<p><strong><em>Aesthetics<\/em>:<\/strong> Poor TATs and an overly rigorous KYC process aside, IDnow are not making up for their absences with looks. IDnow, unlike the others, does not integrate their clients\u2019 brands within their platform, resulting in a broken branding journey which can be confusing for any user. This separate journey certainly doesn\u2019t contribute to a good experience. Considering the unbalanced process already in use by IDNow, flexibility around the customer journey could help their position in the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1.png\"><img decoding=\"async\" width=\"1024\" height=\"776\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-1024x776.png\" alt=\"\" class=\"wp-image-37840 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-1024x776.png 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-300x227.png 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-768x582.png 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-69x52.png 69w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-319x242.png 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-479x363.png 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-567x430.png 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-767x581.png 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1-1023x776.png 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2022-09-13-at-15.49.23-1.png 1232w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/776;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.idnow.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">IDnow<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-all-in-all\">All in all&#8230;<\/h2>\n\n\n\n<p>Know Your Customer (KYC) is arguably the most important aspect of an onboarding process. A rigorous KYC process is important to protect your business and customers. But that rigour must be exercised with as little friction as possible, or you run the risk of customers abandoning the sign-up process. A good KYC experience is one with the perfect balance of both speed and security. Poor first impressions, arduous onboarding times and a reliance on human judgment are all major contributors to clients withdrawing from the onboarding process, the cost of which can be detrimental to any bank&#8217;s reputation and indeed growth of new customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month we\u2019re exploring Know Your Customer (KYC) solutions within banking. But first things first, what does KYC actually mean? KYC is the process for verifying a potential customer&#8217;s identity&hellip;<\/p>\n","protected":false},"author":1,"featured_media":37868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[86,129,325,318,291,123],"related_service":[54,358,57,47],"related_industry":[42],"class_list":["post-37827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital","tag-financial-services","tag-kyc","tag-onboarding","tag-ui","tag-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Know Your Customer UX: the good, the bad and the ugly - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"Know Your Customer is a vital part of onboarding for banks. 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within banking. But first things first, what does KYC actually mean? KYC is the process for verifying a potential customer&#8217;s identity&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            15 September 2022                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Financial Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Design            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/37827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=37827"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/37827\/revisions"}],"predecessor-version":[{"id":58613,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/37827\/revisions\/58613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/37868"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=37827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=37827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=37827"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=37827"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=37827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}