{"id":33595,"date":"2024-04-25T09:04:00","date_gmt":"2024-04-25T08:04:00","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=33595"},"modified":"2025-10-28T15:30:22","modified_gmt":"2025-10-28T15:30:22","slug":"the-story-of-elixirr","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/","title":{"rendered":"The story of Elixirr"},"content":{"rendered":"\n<p>Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. To challenge what the industry had become. And ultimately, bring back the essence of why consulting really began; to help businesses get ahead, and stay ahead.<\/p>\n\n\n\n<p>I wanted to get to know clients beneath the surface and work openly and collaboratively from start to finish, to deliver outcomes driven by cutting-edge thinking, not methodology, and to look at every client\u2019s business with the laser focus and dedication I would if it was my own.&nbsp;<\/p>\n\n\n\n<p>When deciding to launch Elixirr in 2009, I knew I was taking a risk \u2013 both personally and professionally. But I had no doubt in the need for change in consulting, or my desire to leave the industry in a better place than I\u2019d found it.<\/p>\n\n\n\n<p><strong>No reward without risk<\/strong><\/p>\n\n\n\n<p>After 25 years in the industry myself, I was eager to make real change happen for clients, increasingly experiencing first-hand the lack of innovation firms were taking in their approach.&nbsp;<\/p>\n\n\n\n<p>Starting off as a small, but determined, team we needed to prove we were capable of building a firm that could one day challenge the best in the industry. We were driven by building lasting relationships with clients and delivering notable value for them \u2013 not just by sales and revenue. When large corporate consultancies began to dominate the market and it increasingly became saturated, the once bespoke nature of consulting started to become lost.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Knowing the risk I had taken, I was determined to see the reward. I had a lot to prove and a reputation to build.&nbsp;<\/p>\n\n\n\n<p>With just a handful of clients, each project delivered determined whether our team would get more opportunities. This required taking the utmost amount of accountability for every piece of work and every client\u2019s outcome.&nbsp;<\/p>\n\n\n\n<p>While this was a matter of survival in our early days, we maintain this ethos today. The quality of our work and the impact we make has always been paramount to our success, whether we have three clients or 300.<\/p>\n\n\n\n<p><strong>A three-phase journey<\/strong><\/p>\n\n\n\n<p>After laying the groundwork, we stepped into our growth and diversification strategy, moving from a single-partner firm to over 20. This fostered diversity in backgrounds, geography and industry experience. Our firm was expanding, and so were our capabilities.&nbsp;<\/p>\n\n\n\n<p>Following more than a decade of organic growth, in 2020 we hit one of the biggest milestones in our firm&#8217;s history, listing Elixirr on the London Stock Exchange. This decision pioneered the way for our next stage of growth. Not only did it allow us to pursue further acquisitions and speed up the diversification of skills and services we could offer our clients, but it truly put us on the map. It made our competition sit up and notice and put us in a position to make industry-level change.<\/p>\n\n\n\n<p>Crucially, our IPO also provided every member of our team with equity incentives that weren\u2019t possible before. It allowed each employee to be a part-owner of the business, creating a greater sense of pride and investment throughout. This reinforced our message of a firm of entrepreneurs \u2013 our employees care about the impact our business makes because its success is theirs too.&nbsp;<\/p>\n\n\n\n<p><strong>Knowing your value<\/strong><\/p>\n\n\n\n<p>Despite our growth, our mission, purpose and values have never wavered.&nbsp;<\/p>\n\n\n\n<p>Accountability has been the backbone of our journey and along the way, we haven\u2019t compromised on value \u2013 both in the work we deliver and the standard we hold ourselves to. We aren\u2019t afraid to walk away from projects that don\u2019t serve us, or won\u2019t serve the client in return. We hold ourselves to extremely high levels of quality and we hold those we work with to the same bar. We recognize our worth and unlike many of the bigger players, won\u2019t take on work just for the numbers.&nbsp;<\/p>\n\n\n\n<p>We hire the best of the best and have built a reputation based on delivering unparalleled quality \u2013 deep strategic expertise from the ground up.&nbsp;<\/p>\n\n\n\n<p>This commitment has encouraged an environment of mutual loyalty. When you value clients individually, they value you in return. This is demonstrated through incredibly immense levels of client retention, with one of our very first clients in 2009 still working with us today.<\/p>\n\n\n\n<p><strong>Leaving a legacy<\/strong><\/p>\n\n\n\n<p>From the moment Elixirr was established, I\u2019ve been on a journey to build the best consulting firm in the world. I\u2019ve never been afraid to change the way things have been done, and while our competition is burdened by history, we are unencumbered by it.&nbsp;<\/p>\n\n\n\n<p>We are a firm of straight-talkers. We work with clients who are ready to shake things up. Who aren\u2019t afraid to be bold. Who are ready to lead the way.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The culture and model we\u2019ve created across our firm is one our competition simply cannot mimic or reproduce. But I hope what we have created sets the bar for the future of consulting. One where mediocre isn\u2019t acceptable. One where \u2018B teams\u2019 don\u2019t exist. And one that truly helps set businesses apart.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. To challenge what the industry had become. And ultimately,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":33785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[136],"related_service":[],"related_industry":[],"class_list":["post-33595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-elixirr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The story of Elixirr - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. Read the story here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The story of Elixirr\" \/>\n<meta property=\"og:description\" content=\"Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. Read the story here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\" \/>\n<meta property=\"og:site_name\" content=\"Elixirr - USA\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T08:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T15:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"edx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"edx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\"},\"author\":{\"name\":\"edx\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/21faac779b9228efe960d1f4aac3f3f1\"},\"headline\":\"The story of Elixirr\",\"datePublished\":\"2024-04-25T08:04:00+00:00\",\"dateModified\":\"2025-10-28T15:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\"},\"wordCount\":865,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg\",\"keywords\":[\"Elixirr\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\",\"name\":\"The story of Elixirr - Elixirr - USA\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg\",\"datePublished\":\"2024-04-25T08:04:00+00:00\",\"dateModified\":\"2025-10-28T15:30:22+00:00\",\"description\":\"Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. Read the story here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg\",\"width\":2400,\"height\":1440,\"caption\":\"The Challenger Consutlancy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.elixirr.com\/en-us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The story of Elixirr\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#website\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/\",\"name\":\"Elixirr - USA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.elixirr.com\/en-us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#organization\",\"name\":\"Elixirr\",\"alternateName\":\"Elixirr International PLC\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png\",\"width\":200,\"height\":200,\"caption\":\"Elixirr\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/21faac779b9228efe960d1f4aac3f3f1\",\"name\":\"edx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/162ae25ced79c001c564cbc5c8310d19e3cf4e71ace4075a77d65c92a7f6fb3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/162ae25ced79c001c564cbc5c8310d19e3cf4e71ace4075a77d65c92a7f6fb3a?s=96&d=mm&r=g\",\"caption\":\"edx\"},\"sameAs\":[\"http:\/\/elixirr.vps.staging.elixirrdigital.com\"],\"url\":\"https:\/\/www.elixirr.com\/en-us\/person\/edx\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The story of Elixirr - Elixirr - USA","description":"Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. Read the story here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/","og_locale":"en_US","og_type":"article","og_title":"The story of Elixirr","og_description":"Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. Read the story here.","og_url":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/","og_site_name":"Elixirr - USA","article_published_time":"2024-04-25T08:04:00+00:00","article_modified_time":"2025-10-28T15:30:22+00:00","og_image":[{"width":2400,"height":1440,"url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg","type":"image\/jpeg"}],"author":"edx","twitter_card":"summary_large_image","twitter_misc":{"Written by":"edx","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#article","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/"},"author":{"name":"edx","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/21faac779b9228efe960d1f4aac3f3f1"},"headline":"The story of Elixirr","datePublished":"2024-04-25T08:04:00+00:00","dateModified":"2025-10-28T15:30:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/"},"wordCount":865,"commentCount":0,"publisher":{"@id":"https:\/\/www.elixirr.com\/en-us\/#organization"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg","keywords":["Elixirr"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/","url":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/","name":"The story of Elixirr - Elixirr - USA","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg","datePublished":"2024-04-25T08:04:00+00:00","dateModified":"2025-10-28T15:30:22+00:00","description":"Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. Read the story here.","breadcrumb":{"@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#primaryimage","url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg","contentUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg","width":2400,"height":1440,"caption":"The Challenger Consutlancy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.elixirr.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"The story of Elixirr"}]},{"@type":"WebSite","@id":"https:\/\/www.elixirr.com\/en-us\/#website","url":"https:\/\/www.elixirr.com\/en-us\/","name":"Elixirr - USA","description":"","publisher":{"@id":"https:\/\/www.elixirr.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elixirr.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.elixirr.com\/en-us\/#organization","name":"Elixirr","alternateName":"Elixirr International PLC","url":"https:\/\/www.elixirr.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png","contentUrl":"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/11\/elixirr-logo.png","width":200,"height":200,"caption":"Elixirr"},"image":{"@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/21faac779b9228efe960d1f4aac3f3f1","name":"edx","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/162ae25ced79c001c564cbc5c8310d19e3cf4e71ace4075a77d65c92a7f6fb3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/162ae25ced79c001c564cbc5c8310d19e3cf4e71ace4075a77d65c92a7f6fb3a?s=96&d=mm&r=g","caption":"edx"},"sameAs":["http:\/\/elixirr.vps.staging.elixirrdigital.com"],"url":"https:\/\/www.elixirr.com\/en-us\/person\/edx\/"}]}},"card":"<article class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"2400\" height=\"1440\" src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg\" class=\"wp-component-card__image\" alt=\"The Challenger Consutlancy\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2022\/04\/the_elixirr_story-1-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/the-story-of-elixirr\/' class='wp-component-card__title'>\n            <h2>\n                The story of Elixirr\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    Elixirr was founded with one very clear intention; to take out the bad in consulting and put the good back in. To challenge what the industry had become. And ultimately,&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            25 April 2024                        <\/p>\n                                                        <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/33595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=33595"}],"version-history":[{"count":1,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/33595\/revisions"}],"predecessor-version":[{"id":58632,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/33595\/revisions\/58632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/33785"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=33595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=33595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=33595"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=33595"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=33595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}