{"id":29014,"date":"2021-11-22T16:23:57","date_gmt":"2021-11-22T16:23:57","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=29014"},"modified":"2025-10-31T12:14:07","modified_gmt":"2025-10-31T12:14:07","slug":"why-business-transformation-should-be-brand-led-part-ii","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/why-business-transformation-should-be-brand-led-part-ii\/","title":{"rendered":"Why business transformation should be brand-led: part II"},"content":{"rendered":"\n<p>Elixirr is proud to present Challenger Network News, the show that takes your latest business update to the next level. Hosted by Hermann Behrens, Partner at Elixirr, we discuss and debate the most topical and challenging news stories, debates and events live on air with industry experts, thought leaders and entrepreneurs.<\/p>\n\n\n\n<p>In September, we spoke to <a href=\"https:\/\/www.linkedin.com\/in\/axelloeber\/\">Axel L\u00f6ber<\/a>, SVP, Global Brand &amp; Marketing at <a href=\"https:\/\/www.eonenergy.com\/\">E.ON<\/a>, about the role brand plays in successful business transformation.<br><br>Since then, E.ON has launched their latest global, multi-channel campaign \u2018It\u2019s Time for Action Now\u2019 which aims to mobilize a generation around renewable energy and decarbonisation.<br><br>But how has E.ON harnessed its brand to accelerate its transition to renewable energy? And what impact is this having on its customers and wider stakeholders?<br><br>Catch up on episode 27 of Challenger Network News to hear Hermann and Axel explore these questions \ud83d\udc47<\/p>\n\n\n\n<p><\/p>\n\n\n<section\n    class=\"wp-block-video layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-video__container\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed wp-component-video-embed--ratio--16-9 wp-block-video__video\"\n                    >\n                    <iframe\n                                data-src=\"https:\/\/www.youtube.com\/embed\/dLCRuYFSN7I\"\n                                class=\"wp-component-video-embed__iframe lazyload\"\n                title=\"Video\"\n             src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n                        <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Elixirr is proud to present Challenger Network News, the show that takes your latest business update to the next level. Hosted by Hermann Behrens, Partner at Elixirr, we discuss and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":29320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,137],"tags":[173,150],"related_service":[],"related_industry":[],"class_list":["post-29014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-video","tag-brand","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why business transformation should be brand-led: part II - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"Explore the impact of branding on business transformation with insights from E.ON&#039;s latest campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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href='https:\/\/www.elixirr.com\/en-us\/why-business-transformation-should-be-brand-led-part-ii\/' class='wp-component-card__title'>\n            <h2>\n                Why business transformation should be brand-led: part II\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    Elixirr is proud to present Challenger Network News, the show that takes your latest business update to the next level. Hosted by Hermann Behrens, Partner at Elixirr, we discuss and&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            22 November 2021                        <\/p>\n                                                        <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/29014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=29014"}],"version-history":[{"count":1,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/29014\/revisions"}],"predecessor-version":[{"id":57664,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/29014\/revisions\/57664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/29320"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=29014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=29014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=29014"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=29014"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=29014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}