{"id":26222,"date":"2021-04-27T15:21:57","date_gmt":"2021-04-27T14:21:57","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=26222"},"modified":"2025-10-31T10:59:53","modified_gmt":"2025-10-31T10:59:53","slug":"deadly-diseases","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/deadly-diseases\/","title":{"rendered":"Deadly diseases"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Saturday 24th<\/sup> April saw 10,000 anti-lockdown demonstrators<\/a> take to the streets of London. Their reasons for protesting<\/a> were varied, such as social distancing restrictions, vaccine passports, and mask-wearing, with many protestors<\/a> believing that the vaccine program is being orchestrated by pharmaceutical companies. This anti-vaccination sentiment might come as a particular surprise given that the vaccine rollout has been cast by media outlets and politicians globally as the key to the eradication of the virus and a return to normal life. It\u2019s clearly a cause for concern \u2013 the BBC alone has dozens of articles dispelling anti-vaccine conspiracy. <\/p>\n\n\n\n

Extreme views are not new. One of social media\u2019s great benefits is that it makes reliable information more readily accessible, but the flipside of digital communication is that it can enable the rapid dispersion of misinformation. Digitalisation makes it easier for people to connect, potentially intensifying views, and building digital communities rooted in radicalism. Social media and targeted advertising have played a role in the spread of anti-vaccination messaging and COVID-19 conspiracies. On Facebook<\/a>, the biggest anti-vaccination pages grew by 19% in the last year (as of February 2021), and the followers of anti-vaccine Twitter accounts trebled. TikTok<\/a> is commonly cited as a breeding ground for COVID conspiracy theories. <\/p>\n\n\n\n

Social media and targeted advertising have played a role in the spread of anti-vaccination messaging and COVID-19 conspiracies. On Facebook the biggest anti-vaccination pages grew by 19% in the last year, and the followers of anti-vaccine Twitter accounts trebled.<\/p><\/blockquote>\n\n\n\n

Social media allows compact nuggets of (mis)information to be rapidly spread across the internet. The second culprit is targeted advertising in the age of social media. Tools such as cookies, social listening, and retargeted advertising allow receptive audiences to be easily identified by the companies who are seeking them out. These marketing and advertising tactics encourage the reinforcement of poorly informed \u2013 or simply incorrect \u2013 opinions. Social media algorithms<\/a> repeatedly expose people to information and content they\u2019ve already interacted with, meaning that individuals are decreasingly having their perspectives challenged.<\/p>\n\n\n\n

It doesn\u2019t look like this problem is going to get better. For example, there are 689 million<\/a> monthly TikTok users globally, and in the UK the platform\u2019s users grew by 75.2% in 2020. Of the 100 million monthly TikTok users in the US, 32.5% are aged between 10-19yrs, and 29.5% are aged between 20-29yrs. Given that 54% of young people<\/a> receive their news from social media, these platforms are the main source of information for young people. This can be a problem, because you cannot communicate a sophisticated, data-driven, well-referenced and fact-oriented argument about a complex and evolving current affairs topic through a meme or a 15-second video. The short-form structure of these platforms encourages the spread and adoption of simplified views that can have long-term negative consequences. The consequence may be a generation of children who have not learnt how to digest complex long-form (and often dry) current affairs analysis in either video or written form.<\/p>\n\n\n\n

Studies show that over the past 30 years, US journalism has moved towards more subjective, opinion-based reporting that relies on argument and an appeal to the reader\u2019s emotions.<\/p><\/blockquote>\n\n\n\n

In the same breath, mainstream media isn\u2019t necessarily an alternative in this respect. Many of the headlines covering the pandemic have been fearmongering and dramatic. Major news outlets have been impacted by the growth of social media; newspaper sales have fallen by 2\/3rds<\/a> in the last 20 years, so they have appeal to readers to stay competitive. Studies<\/a> show that over the past 30 years, US journalism has moved towards more subjective, opinion-based reporting that relies on argument and an appeal to the reader\u2019s emotions.<\/p>\n\n\n\n

Social media can be a great and democratic enabler, but the prominence of COVID conspiracies and anti-vaccination sentiment highlights their ability to moonlight as a pandora\u2019s box. Equally, with traditional news outlets moving online and acquiring readers through social clicks and digital subscriptions, they too are engagement-oriented and playing to the crowd. This raises the question as to what the news in the modern day should be. The plentiful content across the web dispelling COVID conspiracies suggests a moralistic approach to journalism is still alive. Which way it will go remains to be seen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Saturday 24th April saw 10,000 anti-lockdown demonstrators take to the streets of London. Their reasons for protesting were varied, such as social distancing restrictions, vaccine passports, and mask-wearing, with many protestors believing that the vaccine program is…<\/p>\n","protected":false},"author":1,"featured_media":26241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[150,165,168,188],"related_service":[],"related_industry":[438],"class_list":["post-26222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing","tag-media","tag-news","tag-telecommunications"],"acf":[],"yoast_head":"\nDeadly diseases - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"The spread of Covid-19 misinformation has been aided by social media. 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Articles <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/deadly-diseases\/' class='wp-component-card__title'>\n <h2>\n Deadly diseases\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n Saturday 24th April saw 10,000 anti-lockdown demonstrators take to the streets of London. Their reasons for protesting were varied, such as social distancing restrictions, vaccine passports, and mask-wearing, with many protestors believing that the vaccine program is… <\/div>\n <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 27 April 2021 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Telecommunications <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/button>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/26222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=26222"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/26222\/revisions"}],"predecessor-version":[{"id":58461,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/26222\/revisions\/58461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/26241"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=26222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=26222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=26222"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=26222"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=26222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}