{"id":26180,"date":"2021-04-22T11:52:24","date_gmt":"2021-04-22T10:52:24","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=26180"},"modified":"2025-10-31T11:00:31","modified_gmt":"2025-10-31T11:00:31","slug":"learning-from-footballs-own-goal","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-us\/learning-from-footballs-own-goal\/","title":{"rendered":"Learning from football\u2019s own goal"},"content":{"rendered":"\n<p>The European Super League crashed into the headlines this week almost as suddenly and dramatically as it collapsed.<\/p>\n\n\n\n<p>On Monday 19<sup>th<\/sup>&nbsp;April, 12 of Europe\u2019s leading clubs announced their membership of the league, which involved a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/edition.cnn.com\/2021\/04\/20\/media\/european-super-league-money\/index.html\" target=\"_blank\">$100bn broadcasting deal<\/a>&nbsp;and a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.ft.com\/content\/f00bb232-a150-4f7d-b26a-e1b62cd175c3\" target=\"_blank\">\u20ac200 &#8211; \u20ac300m signing bonus<\/a>&nbsp;per club. After uproar from fans and politicians globally, 6 UK clubs pulled out of the deal just two days later, at which the deal fell through. First off, the response to the league was highly emotional, arguably at the expense of the facts. Take a look at the rather ironic comparison between the European Super League and the formation of the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Premier_League\" target=\"_blank\">Premier League<\/a>. In 1992, England\u2019s First Division broke from the historic Football League, which had been founded in 1888. The radical new Premier League was the product of financial struggles for UK football in the 1980s combined with the appeal of a lucrative TV broadcasting deal. Sound familiar?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>People are failing to appreciate that there are consequences to the fact that the institution of football has been commercialized.<\/p>\n<\/blockquote>\n\n\n\n<p>The core criticism of the flopped European Super League is that it\u2019s an unashamed capitalist business venture that has abandoned the historic roots football, with Alexander \u010ceferin, president of the UEFA,&nbsp;<a href=\"https:\/\/edition.cnn.com\/2021\/04\/20\/business\/money-european-super-league\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">describing<\/a>&nbsp;the league as \u201cfueled purely by greed\u201d. Whether or not the league was right or wrong is a matter of opinion, but it seems to me that people are failing to appreciate that there are consequences to the fact that the institution of football has been commercialized. In many ways it\u2019s almost shocking that fans were so surprised by the league\u2019s formation.<\/p>\n\n\n\n<p>European football is a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/261223\/european-soccer-market-total-revenue\/\" target=\"_blank\">\u20ac29bn industry<\/a>, and UK football is overwhelmingly backed by foreign investors: the American company Fenway Sports Group owns Liverpool FC, Roman Abramovich owns Chelsea FC, and American Stan Kroenke owns Arsenal. We\u2019re emerging from the pandemic, a period through which football, like other industries, has financially suffered. Clubs are looking to boost revenue and profit through strategic partnerships, making the league in many ways a savvy business decision. An apt comparison may be to the USA\u2019s privatised healthcare system; it may be unfair that healthcare is so costly, but it\u2019s an industry partaking in a market, meaning it must answer both customers and shareholders and will inevitably be oriented toward profit. Placards in protest of the league read \u2018fans not customers\u2019, but the business model built around football would beg to differ.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Placards in protest of the league read &#8216;fans not customers&#8217;, but the business model built around football would beg to differ.<\/p>\n<\/blockquote>\n\n\n\n<p>Second, given that these European clubs are businesses, why did they not anticipate their fans\u2019 backlash &#8211; which is the true PR disaster? This scenario could have been avoided or handled better had clubs strategised, listened to their consumers, and undertaken user testing or opinion surveys. A key lesson for businesses from this debacle could be how fundamental it is to pursue a structure and strategy that is accurately aligned with your customer needs \u2013 or at least their emotional desires. German football serves as a good example here. German clubs are&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/50%2B1_rule\" target=\"_blank\" rel=\"noreferrer noopener\">51% owned<\/a>&nbsp;by their fans, explaining their absence from the league and why they would never have been a candidate for membership.<\/p>\n\n\n\n<p>Whilst the backlash to the league has been enormous, there\u2019s no denying that European football is a business before it is a sport. Perhaps this episode is the catalyst we needed for a conversation about the future of football, because you certainly can\u2019t create an industry and then not allow it to evolve. One thing\u2019s for sure, this isn\u2019t the last we\u2019ve heard (or seen) of a breakaway league.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Super League crashed into the headlines this week almost as suddenly and dramatically as it collapsed. On Monday 19th&nbsp;April, 12 of Europe\u2019s leading clubs announced their membership of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":26195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[235,249,272,146,273],"related_service":[],"related_industry":[356],"class_list":["post-26180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-business-strategy","tag-consumer","tag-entertainment","tag-leadership","tag-sport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Learning from football\u2019s own goal - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"People appear surprised to learn that football is a business before it is a sport. 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<p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/learning-from-footballs-own-goal\/' class='wp-component-card__title'>\n            <h2>\n                Learning from football\u2019s own goal\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    The European Super League crashed into the headlines this week almost as suddenly and dramatically as it collapsed. On Monday 19th&nbsp;April, 12 of Europe\u2019s leading clubs announced their membership of&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            22 April 2021                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/26180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/comments?post=26180"}],"version-history":[{"count":3,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/26180\/revisions"}],"predecessor-version":[{"id":56346,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/posts\/26180\/revisions\/56346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media\/26195"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/media?parent=26180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/categories?post=26180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/tags?post=26180"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_service?post=26180"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-us\/wp-json\/wp\/v2\/related_industry?post=26180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}