{"id":666,"date":"2025-09-01T10:51:27","date_gmt":"2025-09-01T10:51:27","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?page_id=666"},"modified":"2026-04-07T10:03:13","modified_gmt":"2026-04-07T10:03:13","slug":"product-service-innovation","status":"publish","type":"page","link":"https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/product-service-innovation\/","title":{"rendered":"Product &amp; Service Innovation"},"content":{"rendered":"<section\n    class=\"wp-block-hero edwp-block js-wp-block-hero layout--spacing-y bg--gradient wp-block-hero--content wp-block-hero--has-background-mesh wp-block-hero--image-landscape_shallow\"\n            >\n    <div class=\"container wp-block-hero__container\">\n                            <section\n    class=\"wp-block-breadcrumbs wp-block-breadcrumbs js-wp-block-breadcrumbs\"\n        data-mobile-back-enabled=\"0\"\n>\n    <div class=\"container\">\n                    <!-- Mobile back link -->\n            <div class=\"wp-block-breadcrumbs__mobile-back\">\n                <a href=\"https:\/\/www.elixirr.com\/en-us\/\" \n                    class=\"wp-block-breadcrumbs__back-link\"\n                    aria-label=\"Go back to previous page\">\n                    <svg class='edwp-icon edwp-icon--reg js-icon mobile-menu__back-icon' aria-hidden='true'>\n                <use xlink:href='#chevron'><\/use>\n            <\/svg>                    Back                <\/a>\n            <\/div>\n        \n                    <nav class=\"wp-block-breadcrumbs__nav\" aria-label=\"Breadcrumb navigation\">\n                                    <!-- Yoast breadcrumbs -->\n                    <span><span><a href=\"https:\/\/www.elixirr.com\/en-us\/\">Home<\/a><\/span><\/span>                            <\/nav>\n            <\/div>\n<\/section>\n                <div class=\"wp-block-hero__content\">\n            <div class=\"wp-block-hero__blurb\">\n                <div class=\"edwp-component edwp-fade-in\">\n        <p class=\"wp-component-heading wp-component-content__eyebrow text--h5\">\n    Services<\/p>    <h1 class=\"wp-component-heading wp-component-content__title text--display-4\">\n    Product &amp; Service Innovation<\/h1>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We empower businesses to pioneer new products and design services for success. By leveraging data-driven insights, we help organizations innovate with purpose\u2014creating offerings that anticipate market shifts, redefine customer expectations and drive sustainable growth. Leveraging expertise across the Elixirr Group, we can help bring your product or service to life, developing and implementing the necessary tools and technology to achieve it. Our approach ensures every feature, service and experience is built for long-term impact and competitive advantage.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/contact\/\" class=\"btn btn--secondary-purple\"><span>Contact us<\/span><\/a>        <\/div>\n        <\/div>\n                \n                            <\/div>\n\n                            <div class=\"wp-block-hero__image\">\n                    <div class=\"wp-block-hero__image-inner\">\n                                                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation.jpg\" class=\"wp-block-hero__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation.jpg 1920w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-300x169.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-1024x576.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-768x432.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-1536x864.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-92x52.jpg 92w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-319x179.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-479x269.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-567x319.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-767x431.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-1023x575.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-1278x719.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-1378x775.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Product-Service-Optimisation-1640x923.jpg 1640w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                            <\/div>\n                <\/div>\n            \n            \n                            <div class=\"wp-block-hero__background-mesh\"><\/div>\n            \n            \n        <\/div>\n\n        \n        \n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--none wp-block-banner--content-columns\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Our expertise<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-2 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We ignite bold innovation by transforming ideas into breakthrough products and services that shape the future. Our expertise goes beyond fine-tuning\u2014we uncover game-changing insights that inspire new concepts, disruptive features and visionary experiences.<\/p>\n                <\/div>\n                            <div class=\"wp-component-content__column\">\n                    <p>Through deep data analysis, customer-driven experimentation and market foresight, we help businesses push boundaries, set new industry standards and create offerings that captivate and endure. Whether pioneering entirely new solutions or redefining existing ones, we empower companies to lead with innovation, stay ahead of change and excite customers with what\u2019s next.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"#connect\" class=\"btn btn--primary-purple\"><span>Contact us<\/span><\/a>        <\/div>\n        <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-form-block edwp-block layout--spacing-y bg--gradient wp-block-form-block--content\"\n     id='connect'>\n    <div class=\"wp-block-form-block__container container\">\n        <div class=\"wp-block-form-block__content wp-block-form-block__content--content\">\n                            <div class=\"wp-block-form-block__content-text\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Contact our experts<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Partner with us to drive innovation and design solutions that ensure your business thrives.<\/p>\n<p>Fill in a few details to get started.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>                <\/div>\n            \n                    \n            \n                    <\/div>\n\n        <div class=\"wp-block-form-block__form-wrapper\">\n            <div class=\"wp-block-form-block__form\">\n                    <script\n            charset=\"utf-8\"\n            type=\"text\/javascript\"\n            src=\"https:\/\/js.hsforms.net\/forms\/v2.js\"\n            data-cookieconsent=\"ignore\"><\/script>\n        <script>\n            hbspt.forms.create({\n                region: \"na1\",\n                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btn--secondary-purple\"><span>View all services<\/span><\/a>        <\/div>\n        <\/div>       \n       \n       \n                                   <div class=\"wp-block-list__group-wrapper\">    \n                                                                                        <div class=\"wp-block-list__list-items\">\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Whitespace identification<\/h3>                                                                                                                <p class=\"p1\">A strategic blend of industry landscape assessment and trend forecasting, combined with needs-based consumer research, to uncover high-impact opportunities with forward-looking precision.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Concept\/product testing and optimization<\/h3>                                                                                                                <p class=\"p1\">Use consumer feedback to test and refine concepts, ensuring alignment with market needs and expectations<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Feature prioritization<\/h3>                                                                                                                <p class=\"p1\">Focus on features that add the most value to customers and deliver the greatest ROI.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Service experience redesign<\/h3>                                                                                                                <p class=\"p1\">Reimagine services to better meet customer expectations and improve usability.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Market viability testing<\/h3>                                                                                                                <p class=\"p1\">Assess new products and services in real-world settings to minimize risks and maximize success.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Pricing strategy development<\/h3>                                                                                                                <p class=\"p1\">Design pricing models that optimize profitability while appealing to your target audience.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Innovation roadmapping<\/h3>                                                                                                                <p class=\"p1\">Build structured frameworks for continuous ideation, prototyping and launching of new offerings.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Journey mapping &amp; optimization<\/h3>                                                                                                                <p>Pinpoint and resolve issues in how customers interact with your offerings to create seamless experiences.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Innovation workshops<\/h3>                                                                                                                <p>Design-thinking workshops for cross-functional teams to ideate, prioritize and roadmap what\u2019s next.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                            <\/div>\n                                <\/div>\n                     \n    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--secondary wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--case_study js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Client Spotlight<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/04\/Article-Feature-Image-11.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/04\/Article-Feature-Image-11.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/04\/Article-Feature-Image-11-1023x614.jpg.webp 1023w, 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36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Product &amp; Service Innovation            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/leading-financial-advisory-firm-digital-subscription-proposition-design-sprint\/' class='wp-component-card__title'>\n            <h2>\n                \u00a0Leading financial advisory firm: Digital subscription proposition design sprint\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            15 April 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Financial Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Wealth &amp; Asset Management            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Product &amp; Service Innovation            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                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9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1627\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Freshly baked loaves of bread being placed on a cooling rack\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-300x203.jpg.webp 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1024x694.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-768x521.jpg.webp 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1536x1041.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-2048x1388.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-77x52.jpg.webp 77w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-319x216.jpg.webp 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-479x325.jpg.webp 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-567x384.jpg.webp 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-767x520.jpg.webp 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1023x694.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1278x866.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1378x934.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1640x1112.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1627;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" 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class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Food Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Product &amp; Service Innovation            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div 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18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study 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https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-768x521.jpg.webp 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-1536x1041.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-2048x1388.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-77x52.jpg.webp 77w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-319x216.jpg.webp 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-479x325.jpg.webp 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1-567x384.jpg.webp 567w, 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22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Content &amp; Messaging            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/from-personal-to-professional-unlocking-growth-in-the-micro-entrepreneur-finance-market\/' class='wp-component-card__title'>\n            <h2>\n                From personal to professional: Unlocking growth in the micro-entrepreneur finance market\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            04 March 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Financial Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Content &amp; Messaging            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n 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2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            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9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 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9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                  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0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--page wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics.jpg 1920w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-300x169.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-1024x576.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-768x432.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-1536x864.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-92x52.jpg 92w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-319x179.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-479x269.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Behavioural-Advanced-Analytics-567x319.jpg 567w, 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24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                <a href='https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/behavioural-advanced-analytics\/' class='wp-component-card__title'>\n            <h2>\n                Behavioral &amp; Advanced Analytics\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                        <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                           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