{"id":664,"date":"2025-09-01T10:50:57","date_gmt":"2025-09-01T10:50:57","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?page_id=664"},"modified":"2026-04-07T10:03:15","modified_gmt":"2026-04-07T10:03:15","slug":"brand-strategy-positioning","status":"publish","type":"page","link":"https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/brand-strategy-positioning\/","title":{"rendered":"Brand Strategy &amp; Positioning"},"content":{"rendered":"<section\n    class=\"wp-block-hero edwp-block js-wp-block-hero layout--spacing-y bg--gradient wp-block-hero--content wp-block-hero--has-background-mesh wp-block-hero--has-video wp-block-hero--video-position-right\"\n            >\n    <div class=\"container wp-block-hero__container\">\n                            <section\n    class=\"wp-block-breadcrumbs wp-block-breadcrumbs js-wp-block-breadcrumbs\"\n        data-mobile-back-enabled=\"0\"\n>\n    <div class=\"container\">\n                    <!-- Mobile back link -->\n            <div class=\"wp-block-breadcrumbs__mobile-back\">\n                <a href=\"https:\/\/www.elixirr.com\/en-us\/\" \n                    class=\"wp-block-breadcrumbs__back-link\"\n                    aria-label=\"Go back to previous page\">\n                    <svg class='edwp-icon edwp-icon--reg js-icon mobile-menu__back-icon' aria-hidden='true'>\n                <use xlink:href='#chevron'><\/use>\n            <\/svg>                    Back                <\/a>\n            <\/div>\n        \n                    <nav class=\"wp-block-breadcrumbs__nav\" aria-label=\"Breadcrumb navigation\">\n                                    <!-- Yoast breadcrumbs -->\n                    <span><span><a href=\"https:\/\/www.elixirr.com\/en-us\/\">Home<\/a><\/span><\/span>                            <\/nav>\n            <\/div>\n<\/section>\n                <div class=\"wp-block-hero__content\">\n            <div class=\"wp-block-hero__blurb\">\n                <div class=\"edwp-component edwp-fade-in\">\n        <p class=\"wp-component-heading wp-component-content__eyebrow text--h5\">\n    Services<\/p>    <h1 class=\"wp-component-heading wp-component-content__title text--display-4\">\n    Brand Strategy &amp; Positioning Consulting<\/h1>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We believe the strongest brands are vibrant, culturally connected and in tune with their customers \u2013 sparking excitement that forms community. We help businesses build strong brands with a holistic approach that considers customer, culture, organization and legacy. Our approach ensures continuous growth, keeping brands dynamic, relevant and resonant in an ever-changing landscape.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/contact\/\" class=\"btn btn--secondary-purple\"><span>Contact us<\/span><\/a>        <\/div>\n        <\/div>\n                \n                            <\/div>\n\n            \n            \n                            <div class=\"wp-block-hero__background-mesh\"><\/div>\n            \n            \n        <\/div>\n\n                    <div class=\"wp-block-hero__video\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio-- wp-block-hero__video-embed\"\n                        data-video-id=\"p7lv19gf8h\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=true fitStrategy=cover qualityMin=1080\"\n                        >\n                    <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/p7lv19gf8h\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n        \n        \n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--none wp-block-banner--content-columns\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Our expertise<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-2 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Winning in a world of diminishing brand loyalty requires more than a differentiated positioning statement \u2014it demands a top-to-bottom culture of brand, a clear point-of-view and the ability to quickly pivot without losing sight of the brand\u2019s core.<\/p>\n                <\/div>\n                            <div class=\"wp-component-content__column\">\n                    <p>Our strategy practice helps brands refine their positioning, connect with core audiences and prepare for future growth. Blending insights, strategic frameworks and collaborative workshops with playbooks, rollout plans and activation collateral, we ensure brand work is as impactful in your organization as it is in the marketplace.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"#connect\" class=\"btn btn--primary-purple\"><span>Contact us<\/span><\/a>        <\/div>\n        <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-form-block edwp-block layout--spacing-y bg--gradient wp-block-form-block--content\"\n     id='connect'>\n    <div class=\"wp-block-form-block__container container\">\n        <div class=\"wp-block-form-block__content wp-block-form-block__content--content\">\n                            <div class=\"wp-block-form-block__content-text\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Contact us<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p class=\"p1\">Connect with our branding experts today to build a robust strategy that protects your organization\u2019s reputation.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>                <\/div>\n            \n                    \n            \n                    <\/div>\n\n        <div class=\"wp-block-form-block__form-wrapper\">\n            <div class=\"wp-block-form-block__form\">\n                    <script\n            charset=\"utf-8\"\n            type=\"text\/javascript\"\n            src=\"https:\/\/js.hsforms.net\/forms\/v2.js\"\n            data-cookieconsent=\"ignore\"><\/script>\n        <script>\n            hbspt.forms.create({\n                region: \"na1\",\n                portalId: \"8878208\",\n                formId: \"fd307c5d-4257-4478-8f8b-5821604ff1f4\",\n                onFormReady: function($form) {\n                    if (typeof window.initializeHubSpotSelects === 'function') {\n                        window.initializeHubSpotSelects();\n                    }\n                }\n            });\n        <\/script>\n        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-list edwp-block js-wp-block-list wp-block-list--title_cards_groups wp-block-list--is-numbered layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n                   <div class=\"edwp-component edwp-fade-in wp-block-list__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    How we can help<\/h2>                            <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/services\/\" class=\"btn btn--secondary-purple\"><span>View all services<\/span><\/a>        <\/div>\n        <\/div>       \n       \n       \n                                   <div class=\"wp-block-list__group-wrapper\">    \n                                                                                        <div class=\"wp-block-list__list-items\">\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Brand positioning<\/h3>                                                                                                                <p>Evaluate potential markets to identify whitespace territories and optimize positioning.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Competitive analyses<\/h3>                                                                                                                <p>Analyse competitors\u2019 strengths, weaknesses and strategies to uncover opportunities and differentiate positioning.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Go-to-market strategy<\/h3>                                                                                                                <p>Create structured plans for seamless and impactful market entry or product launches.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Brand workshops<\/h3>                                                                                                                <p>Collaborate to define or refine your brand\u2019s unique value proposition and clarify messaging.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Brand loyalty<\/h3>                                                                                                                <p>Build strategies that foster deeper relationships with your core audience, increasing loyalty and engagement.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Brand tracking and testing<\/h3>                                                                                                                <p>Monitor the landscape to track the health of your brand, the impact of your messaging and get early signal on competitive threats for marketplace agility.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Landscape and trends analysis<\/h3>                                                                                                                <p>Identify white space and emergent opportunities, threats and shifts in the marketplace to plot the way forward.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Brand activation<\/h3>                                                                                                                <p>Workshops, playbooks and implementation plans to educate and align the organization around brand strategy and its manifestation across marketing, product and experience.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                            <\/div>\n                                <\/div>\n                     \n    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--secondary wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--case_study js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Client Spotlight<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"492\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/metacore-featured-767x460.jpg 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/492;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 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              Brand Strategy &amp; Positioning            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/metacore-up-levelling-mobile-game-creative-for-millennial-women\/' class='wp-component-card__title'>\n            <h2>\n                Metacore: up-levelling mobile game creative for millennial women\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            03 February 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Brand Strategy &amp; Positioning            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path 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0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"492\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Nat-Geo-case-study-767x460.jpg 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/492;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Brand Strategy &amp; Positioning            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/national-geographic-re-energising-a-legacy-brand-for-a-new-generation\/' class='wp-component-card__title'>\n            <h2>\n                National Geographic: re-energising a legacy brand for a new generation\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            03 February 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Media &amp; Entertainment            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n      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9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                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9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                        <\/div>\n                        <div class=\"wp-block-cards__pagination js-cards-pagination\"><\/div>\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-next\">\n                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                        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33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                <a href='https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/behavioural-advanced-analytics\/' class='wp-component-card__title'>\n            <h2>\n                Behavioral &amp; Advanced Analytics\n            <\/h2>\n        <\/a>                         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35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                <a href='https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/insight-activation\/' class='wp-component-card__title'>\n            <h2>\n    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0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>We believe the strongest brands are vibrant, culturally connected and in tune with their customers \u2013 sparking excitement that forms community. <\/p>\n","protected":false},"author":1,"featured_media":1806,"parent":2145,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tier":[466],"class_list":["post-664","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning.jpg 1920w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-300x169.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-1024x576.jpg 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-768x432.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-1536x864.jpg 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-92x52.jpg 92w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-319x179.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Strategy-Positioning-479x269.jpg 479w, 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fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                <a href='https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/brand-strategy-positioning\/' class='wp-component-card__title'>\n            <h2>\n                Brand Strategy &amp; Positioning\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    We believe the strongest brands are vibrant, culturally connected and in tune with their customers \u2013 sparking excitement that forms community.                 <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            01 September 2025                        <\/p>\n                             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