{"id":662,"date":"2025-09-01T10:50:22","date_gmt":"2025-09-01T10:50:22","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?page_id=662"},"modified":"2026-04-07T10:02:07","modified_gmt":"2026-04-07T10:02:07","slug":"customer-understanding","status":"publish","type":"page","link":"https:\/\/www.elixirr.com\/en-us\/services\/research-insights\/customer-understanding\/","title":{"rendered":"Customer Understanding"},"content":{"rendered":"<section\n    class=\"wp-block-hero edwp-block js-wp-block-hero layout--spacing-y bg--gradient wp-block-hero--content wp-block-hero--has-background-mesh wp-block-hero--has-video wp-block-hero--video-position-right\"\n            >\n    <div class=\"container wp-block-hero__container\">\n                            <section\n    class=\"wp-block-breadcrumbs wp-block-breadcrumbs js-wp-block-breadcrumbs\"\n        data-mobile-back-enabled=\"0\"\n>\n    <div class=\"container\">\n                    <!-- Mobile back link -->\n            <div class=\"wp-block-breadcrumbs__mobile-back\">\n                <a href=\"https:\/\/www.elixirr.com\/en-us\/\" \n                    class=\"wp-block-breadcrumbs__back-link\"\n                    aria-label=\"Go back to previous page\">\n                    <svg class='edwp-icon edwp-icon--reg js-icon mobile-menu__back-icon' aria-hidden='true'>\n                <use xlink:href='#chevron'><\/use>\n            <\/svg>                    Back                <\/a>\n            <\/div>\n        \n                    <nav class=\"wp-block-breadcrumbs__nav\" aria-label=\"Breadcrumb navigation\">\n                                    <!-- Yoast breadcrumbs -->\n                    <span><span><a href=\"https:\/\/www.elixirr.com\/en-us\/\">Home<\/a><\/span><\/span>                            <\/nav>\n            <\/div>\n<\/section>\n                <div class=\"wp-block-hero__content\">\n            <div class=\"wp-block-hero__blurb\">\n                <div class=\"edwp-component edwp-fade-in\">\n        <p class=\"wp-component-heading wp-component-content__eyebrow text--h5\">\n    Services<\/p>    <h1 class=\"wp-component-heading wp-component-content__title text--display-4\">\n    Customer Understanding<\/h1>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We help brands deeply understand their audience by exploring preferences, motivations and future needs. Through segmentation, empathy-building and forward-looking insights, we identify opportunities to connect with existing customers and reach new audiences. Then, with the expertise of the wider Group, we strategically execute, build and implement the necessary tools and technology. Get your brand ready to win with the customers of tomorrow.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/contact\/\" class=\"btn btn--secondary-purple\"><span>Contact us<\/span><\/a>        <\/div>\n        <\/div>\n                \n                            <\/div>\n\n            \n            \n                            <div class=\"wp-block-hero__background-mesh\"><\/div>\n            \n            \n        <\/div>\n\n                    <div class=\"wp-block-hero__video\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio-- wp-block-hero__video-embed\"\n                        data-video-id=\"9ze1m7dcdj\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=true fitStrategy=cover qualityMin=1080\"\n                        >\n                    <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/9ze1m7dcdj\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n        \n        \n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--none wp-block-banner--content-columns\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Our expertise<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-2 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Understanding your audience is essential for building meaningful relationships and fostering loyalty. We specialize in audience segmentation, empathy-driven research and identifying emerging trends that shape customer behavior.<\/p>\n                <\/div>\n                            <div class=\"wp-component-content__column\">\n                    <p>By combining advanced analytics and cultural insights, we reveal who your audience is today\u2014and who they will be tomorrow. Whether helping you adapt to evolving preferences or connecting with new market segments, our strategies are designed to foster empathy, expand reach and build genuine, lasting connections.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"#connect\" class=\"btn btn--primary-purple\"><span>Contact us<\/span><\/a>        <\/div>\n        <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-form-block edwp-block layout--spacing-y bg--gradient wp-block-form-block--content\"\n     id='connect'>\n    <div class=\"wp-block-form-block__container container\">\n        <div class=\"wp-block-form-block__content wp-block-form-block__content--content\">\n                            <div class=\"wp-block-form-block__content-text\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Contact us<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>From uncovering key customer insights to tailoring strategies that drive engagement and loyalty, we\u2019ll help you deepen customer understanding and unlock growth opportunities.<\/p>\n<p>Fill in a few details to get started.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>                <\/div>\n            \n                    \n            \n                    <\/div>\n\n        <div class=\"wp-block-form-block__form-wrapper\">\n            <div class=\"wp-block-form-block__form\">\n                    <script\n            charset=\"utf-8\"\n            type=\"text\/javascript\"\n            src=\"https:\/\/js.hsforms.net\/forms\/v2.js\"\n            data-cookieconsent=\"ignore\"><\/script>\n        <script>\n            hbspt.forms.create({\n                region: \"na1\",\n                portalId: \"8878208\",\n                formId: \"fd307c5d-4257-4478-8f8b-5821604ff1f4\",\n                onFormReady: function($form) {\n                    if (typeof window.initializeHubSpotSelects === 'function') {\n                        window.initializeHubSpotSelects();\n                    }\n                }\n            });\n        <\/script>\n        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-list edwp-block js-wp-block-list wp-block-list--title_cards_groups wp-block-list--is-numbered layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n                   <div class=\"edwp-component edwp-fade-in wp-block-list__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    How we can help<\/h2>                            <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-us\/services\/\" class=\"btn btn--secondary-purple\"><span>View all services<\/span><\/a>        <\/div>\n        <\/div>       \n       \n       \n                                   <div class=\"wp-block-list__group-wrapper\">    \n                                                                                        <div class=\"wp-block-list__list-items\">\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Audience segmentation<\/h3>                                                                                                                <p>Identify and understand distinct customer groups based on actions, preferences and motivations to tailor product and marketing strategies effectively.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Customer journey mapping<\/h3>                                                                                                                <p>Visualise customers\u2019 purchase journeys to identify the most effective touchpoints and to optimize each one.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Cultural insight and consumer trends analysis<\/h3>                                                                                                                <p>Explore how cultural, demographic and market shifts will impact your customers in the future to anticipate change and opportunity.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Persona development<\/h3>                                                                                                                <p>Create detailed audience personas to guide communications and sales strategy.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Audience growth strategies<\/h3>                                                                                                                <p>Develop targeted strategies to grow your customer base and reach untapped markets.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Messaging validation<\/h3>                                                                                                                <p>Test messaging strategies with real-world audiences to refine positioning for new or existing segments.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                                    <div class=\"wp-block-list__list-item js-card-link\">\n                                                                                                                                <div class=\"wp-block-list__card-content-wrapper\">\n                                                                                                                    <h3 class=\"wp-component-heading text--h3 wp-block-list__card-title\">\n    Co-creation with customers<\/h3>                                                                                                                <p>Productively engage customers in ideating products, services and experiences to best meet their needs.<\/p>\n                                <\/div>\n                                                                                                                            <\/div>\n                                            <\/div>\n                                <\/div>\n                     \n    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--secondary wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--case_study js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n        <p class=\"wp-component-heading wp-component-content__eyebrow text--h5\">\n    Client spotlight<\/p>    <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    How we&#8217;ve made a difference<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1627\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Freshly baked loaves of bread being placed on a cooling rack\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-300x203.jpg.webp 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1024x694.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-768x521.jpg.webp 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1536x1041.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-2048x1388.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-77x52.jpg.webp 77w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-319x216.jpg.webp 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-479x325.jpg.webp 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-567x384.jpg.webp 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-767x520.jpg.webp 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1023x694.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1278x866.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1378x934.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1640x1112.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1627;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Customer Understanding            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/baking-up-a-national-snacking-strategy-expanding-the-client-into-new-territory\/' class='wp-component-card__title'>\n            <h2>\n                Baking up a national snacking strategy: Expanding the client into new territory\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            04 March 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Food Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Product &amp; Service Innovation            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-component-card--full-width wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1627\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Unlocking-growth-2400x1627-1.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Person analyzing business growth charts and financial insights on a 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10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--page wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Creative-Strategy-and-Messaging.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Creative-Strategy-and-Messaging.jpg 1920w, 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9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Through segmentation, empathy-building and forward-looking insights, we identify opportunities to connect with existing customers and reach new audiences. 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https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Customer-Understanding-567x319.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Customer-Understanding-767x431.jpg 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Customer-Understanding-1023x575.jpg 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Customer-Understanding-1278x719.jpg 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Customer-Understanding-1378x775.jpg 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Brand-Customer-Understanding-1640x923.jpg 1640w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 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