{"id":63605,"date":"2026-01-30T10:15:20","date_gmt":"2026-01-30T10:15:20","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&#038;p=63605"},"modified":"2026-01-30T10:15:22","modified_gmt":"2026-01-30T10:15:22","slug":"branded-food-gifting-retailer-unlocking-consumer-growth-through-segmentation-commercial-strategy","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/branded-food-gifting-retailer-unlocking-consumer-growth-through-segmentation-commercial-strategy\/","title":{"rendered":"Branded food gifting retailer: Unlocking consumer growth through segmentation &amp; commercial strategy"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p>Our client, a branded food gifting retailer with a highly seasonal portfolio, faced declining shopping mall traffic and needed a growth strategy that reflected changing consumer behavior. We conducted a robust consumer segmentation study and developed a go-to-market playbook. This unlocked $1.8B of accessible demand and set the foundation for doubling revenue and profit over five years.<\/p>\n<ul>\n<li>Outcome 1: Identified $1.8B in accessible headroom across priority consumer segments<\/li>\n<li>Outcome 2: Developed a go-to-market playbook prioritizing new occasions, channels and product opportunities<\/li>\n<li>Outcome 3: Delivered 75% of segment growth outside legacy channels, with the client tracking toward aggressive Year 2 targets<\/li>\n<\/ul>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The food gifting market was changing quickly as more shoppers moved online and traditional mall traffic continued to decline. Retailers that relied on seasonal activity and physical store presence were finding it increasingly difficult to reach customers and maintain consistent sales. Our client, whose business depended heavily on holiday pop-up locations, was especially vulnerable to these shifts. At the same time, consumer expectations were rising, with a greater focus on convenience, variety and personalized gifting experiences. To stay competitive, our client needed a clear understanding of emerging customer groups, their needs and the opportunities that could drive growth beyond the holiday season.<\/p>\n<p>Our client did not have a clear view of who their most valuable customers were or how their needs varied across occasions, channels and preferences. Growth was too closely tied to seasonal mall traffic, which limited their ability to expand into new opportunities. Without a grounded understanding of customer attitudes, willingness to pay or preferred purchasing behaviors, the business had no reliable way to prioritize product ranges or focus marketing efforts. They needed a segmentation strategy that revealed which customer groups offered the greatest potential, along with a clear explanation of where the brand had the strongest right to win.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We carried out a detailed consumer and occasion study that combined a national online survey with insights pulled directly from our client customer database. Through a series of collaborative working sessions, we identified six consumer gifting segments, each with distinct attitudes, needs and behaviors. We examined market size, future headroom and the competitive landscape to understand which segments were most attractive and how the client could serve them better. Based on this analysis, we created a complete go-to market playbook that outlined the most important initiatives across channels, products and customer occasions.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The impact<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The work revealed $1.8B of accessible opportunities across the highest value customer segments, with 75% of this growth sitting outside our client\u2019s traditional focus areas. This insight shaped a clear growth roadmap that allowed the business to pursue both organic and inorganic expansions and positioned the company to double revenue and profit within five years. In the first year after the engagement, our client achieved strong performance and remained on track to hit ambitious year two targets. The organization now has a far deeper understanding of its customers and a clearer strategy for long-term growth in an evolving retail environment.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-3  wp-block-cards--resources wp-block-cards--case_study\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    You may also like<\/h2>                        <\/div>                                        <div class=\"wp-block-cards__cards edwp-row-load\">\n                    <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1627\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Freshly baked loaves of bread being placed on a cooling rack\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-300x203.jpg.webp 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1024x694.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-768x521.jpg.webp 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1536x1041.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-2048x1388.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-77x52.jpg.webp 77w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-319x216.jpg.webp 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-479x325.jpg.webp 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-567x384.jpg.webp 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-767x520.jpg.webp 767w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1023x694.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1278x866.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1378x934.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1640x1112.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; 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--smush-placeholder-aspect-ratio: 820\/461;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Market Research            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/branded-food-gifting-retailer-unlocking-consumer-growth-through-segmentation-commercial-strategy\/' class='wp-component-card__title'>\n            <h2>\n                Branded food gifting retailer: Unlocking consumer growth through segmentation &amp; commercial strategy\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Food Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Market Research            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"492\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Chipotle-featured-image-767x460.jpg 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/492;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Customer Experience            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/chipotle-adding-the-right-ingredients-for-future-connections\/' class='wp-component-card__title'>\n            <h2>\n                Chipotle: adding the right ingredients for future connections\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Food Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Experience            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-form-block edwp-block layout--spacing-y bg--none wp-block-form-block--content\"\n    >\n    <div class=\"wp-block-form-block__container container\">\n        <div class=\"wp-block-form-block__content wp-block-form-block__content--content\">\n                            <div class=\"wp-block-form-block__content-text\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Get in touch<\/h2>    <h2 class=\"wp-component-heading wp-component-content__subtitle text--h2\">\n    Not sure where to start?<\/h2>            <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Do you want to be the leader of your market? 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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-300x169.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-768x432.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-92x52.jpg 92w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-319x179.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-479x269.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-567x319.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/01\/Unlocking-consumer-growth-819.52x460.98-767x431.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Market Research            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/branded-food-gifting-retailer-unlocking-consumer-growth-through-segmentation-commercial-strategy\/' class='wp-component-card__title'>\n            <h2>\n                Branded food gifting retailer: Unlocking consumer growth through segmentation &amp; commercial strategy\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            30 January 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Food Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Market Research            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 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