{"id":56707,"date":"2025-04-01T17:45:59","date_gmt":"2025-10-14T14:45:45","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=56707"},"modified":"2025-11-25T12:18:46","modified_gmt":"2025-11-25T12:18:46","slug":"sports-streaming-service-scaling-customer-base-building-a-sustainable-business-model","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/sports-streaming-service-scaling-customer-base-building-a-sustainable-business-model\/","title":{"rendered":"Sports streaming service: Scaling customer base & building a sustainable business model\u00a0"},"content":{"rendered":"\n
\n
\n

A leading sports streaming service set out to expand its audience from millions to hundreds of millions. We partnered with them to design a scalable customer proposition and business model built for rapid growth. Through interactive strategy sessions, customer persona development and value proposition testing, we delivered a business model canvas, an actionable implementation roadmap and a compelling pitch deck\u2014aligning key stakeholders and setting the stage for long-term success.<\/p>\n

\n
    \n
  • Outcome 1: Created a customer driven personas to drive the creation of a business model canvas and operating plan, enabling informed decision-making at the highest level<\/li>\n
  • Outcome 2: Achieved scalable growth through the development of an actionable implementation plan for launching the new platform business model<\/li>\n
  • Outcome 3: Enhanced stakeholder alignment by integrating customer insights into a pitch deck, thereby securing buy-in from key decision markers for strategic growth initiatives<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n
    \n

    Competing in a fast-evolving sports media landscape, the streaming service needed a business model that could scale to support\u00a0<\/span>hundreds of millio<\/span>ns of users while adapting to changing market demands. They needed a clear customer proposition and a strategy that would enable rapid, sustainable growth.<\/span><\/p>\n

     <\/p>\n<\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The approach<\/h2>
    \n
    \n
    \n

    We worked closely with leadership through visioning and design-thinking workshops, focusing on customer-driven innovation. By conducting market research and customer interviews, we built four key personas to shape the platform\u2019s evolution. Using high-fidelity prototypes, we refined the value proposition, developed a business model\u00a0<\/span>canvas<\/span>\u00a0and created a step-by-step roadmap to guide expansion.<\/span><\/p>\n

     <\/p>\n<\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    Our strategic approach gave the streaming service the clarity and direction needed to scale with confidence. The business model canvas and capability assessment outlined clear operational priorities, while the implementation roadmap provided a blueprint for launching and expanding the platform. Armed with\u00a0<\/span>a clear vision<\/span>\u00a0and stakeholder alignment,\u00a0<\/span>our\u00a0<\/span>client is now positioned to drive sustainable growth and global success.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56709,"template":"","related_service":[3],"related_industry":[356],"class_list":["post-56707","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSports streaming service: Scaling customer base & building a sustainable business model - Elixirr<\/title>\n<meta name=\"description\" content=\"Discover how Elixirr helped a leading sports streaming service scale its customer base and build a sustainable business model for long-term growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Scaling-customer-base-building-a-sustainable-business2400x1440-767x460.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Business Strategy <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/sports-streaming-service-scaling-customer-base-building-a-sustainable-business-model\/' class='wp-component-card__title'>\n <h2>\n Sports streaming service: Scaling customer base & building a sustainable business model\u00a0\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 01 April 2025 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Sports <\/div>\n <div class=\"wp-component-tags__tag\">\n Business Strategy <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 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