{"id":56650,"date":"2025-02-03T14:46:42","date_gmt":"2025-10-14T13:55:32","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=56650"},"modified":"2025-11-25T12:23:13","modified_gmt":"2025-11-25T12:23:13","slug":"national-geographic-re-energising-a-legacy-brand-for-a-new-generation","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/national-geographic-re-energising-a-legacy-brand-for-a-new-generation\/","title":{"rendered":"National Geographic: re-energising a legacy brand for a new generation"},"content":{"rendered":"\n
\n
\n

National Geographic wanted to refresh its brand and connect with a younger audience, while staying true to its rich legacy. A cohesive, cross-platform lifestyle branding strategy was developed to engage audiences of all ages.<\/p>\n

\n
    \n
  • Outcome 1: Modernized and refreshed National Geographic\u2019s brand strategy<\/li>\n
  • Outcome 2: Captured audiences of all ages with a cohesive, cross-platform approach to lifestyle branding<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n

    Even the most cherished brands must evolve to\u00a0<\/span>remain<\/span>\u00a0relevant, including the iconic conservationist media brand<\/span>,<\/span>\u00a0National Geographic<\/span>,<\/span>\u00a0with\u00a0<\/span>it<\/span>s\u00a0<\/span>loyal fan base and over a century of history<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

    Facing the need to connect with a younger audience,\u00a0<\/span>Nat<\/span>ional\u00a0<\/span>Geo<\/span>graphic<\/span>\u00a0turned to\u00a0<\/span>us<\/span>\u00a0to help refresh its brand essence and engage the next generation of dedicated fans.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n

    We developed a<\/span>\u00a0lifestyle branding strategy that\u00a0<\/span>will\u00a0<\/span>resonate<\/span>\u00a0across generations<\/span>. Using\u00a0<\/span>a comprehensive set of audience insights, interviews with senior leaders and a series of interactive workshops,\u00a0<\/span>our strategists crafted a blueprint to modernize National Geographic\u2019s brand strategy,\u00a0<\/span>attract younger audiences and expand the franchise across media platforms,\u00a0<\/span>products<\/span>\u00a0and experiences.\u00a0<\/span>A care<\/span>fully<\/span>\u00a0curated<\/span>\u00a0p<\/span>laybook\u00a0<\/span>was designed\u00a0<\/span>to share core tenets of the brand across National Geographic and Disney, ensuring the reinvigorated\u00a0<\/span>brand was<\/span>\u00a0brought to life from streaming to merchandise, cruise ships and theme parks.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    F<\/span>rom Gen Alpha to Baby Boomers<\/span>\u00a0and everyone\u00a0<\/span>in between<\/span>, N<\/span>ational Geographic continues to \u201cilluminate the wonder of our world\u201d by\u00a0<\/span>attracting<\/span>\u00a0audiences of all ages with a cohesive, cross-platform approach to lifestyle branding.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56658,"template":"","related_service":[368],"related_industry":[74],"class_list":["post-56650","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nNational Geographic: re-energizing a legacy brand for a new generation - Elixirr<\/title>\n<meta name=\"description\" content=\"Discover how Elixirr helped National Geographic re-energise its iconic brand with a cross-platform strategy to engage a new generation of audiences.\" \/>\n<meta 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class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Brand Strategy & Positioning <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/national-geographic-re-energising-a-legacy-brand-for-a-new-generation\/' class='wp-component-card__title'>\n <h2>\n National Geographic: re-energising a legacy brand for a new generation\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 03 February 2025 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Media & Entertainment <\/div>\n <div class=\"wp-component-tags__tag\">\n Brand Strategy & Positioning <\/div>\n <\/div>\n <\/div>\n 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