{"id":56429,"date":"2018-05-21T16:10:22","date_gmt":"2025-10-14T09:26:51","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&#038;p=56429"},"modified":"2025-11-06T13:40:55","modified_gmt":"2025-11-06T13:40:55","slug":"moet-hennessy-louis-vuitton-designing-data-driven-multi-channel-experiences","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/moet-hennessy-louis-vuitton-designing-data-driven-multi-channel-experiences\/","title":{"rendered":"Mo\u00ebt Hennessy Louis Vuitton: designing data-driven, multi-channel experiences"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p>Seeking to identify and deploy data-driven, multichannel experiences to increase their customer engagement, LVMH asked us to work with ~30 stakeholders to define, prioritize and outline the opportunities and how to make them happen. It took just 3 weeks.<\/p>\n<p>LVMH Group were looking to their fashion Houses to make better use of customer data to improve brand loyalty and acquire new clientele. They had launched an initiative to evaluate the data advancements of key heritage fashion Houses and their readiness for cross data enrichment. Instead of launching this across all houses at once, one of the largest fashion Houses was selected to run a pilot, so they could get to the best solution by thinking big, starting small, and scaling fast.<\/p>\n<h3>Why Elixirr?<\/h3>\n<p>We have extensive knowledge and experience in luxury fashion and data &amp; analytics. The addition of our creative team ensured we would be able to maximize internal stakeholder engagement and inputs by fashionably illustrating the opportunities to really bring them to life.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-b bg--none wp-block-cards--columns-3  wp-block-cards--content\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h2\">\n     <\/h2>                        <\/div>                                        <div class=\"wp-block-cards__cards edwp-row-load\">\n                    <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                01 Overview\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    LVMH engaged one of its largest fashion Houses to improve multichannel customer experience and engagement using data driven insights. We were engaged to quickly ideate solutions around personalization and innovative retailing. We also helped prioritize and align stakeholders to start building solutions at pace. We brought our trademark outside-in thinking and creative illustrations to support the team with inspiration and decision making.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                02 Outcome\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Identified and prioritized data driven opportunities to improve customer experiences and engagement.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                03 Method\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Individual and group interviews, a full-day workshop with group and fashion House participants, innovation scouting.                <\/div>\n                                                                                        <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>How can the luxury heritage fashion house make better use of its customer data to improve the journey across various touchpoints?<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <ul>\n<li>A long list of potential opportunities were identified using input from internal stakeholders and our real-life experience of how data can vastly improve the customer experience<\/li>\n<li>We drew on the talents of our creative team to engage and communicate user journey stories with stakeholders through graphic design and illustration<\/li>\n<li>We scanned the market and our innovation ecosystem for relevant potential startup and third-party partners to ensure the right solution was selected<\/li>\n<li>To deliver the initiatives and help to prioritize them, we assessed \u2018what must be true\u2019 for each<\/li>\n<li>To enable the team to select the most viable ideas for further development through proof of concept initiatives, we facilitated a cross-functional team workshop that brought together the LVMH Group and the fashion House teams<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-57795 lazyload\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Moet-case-study-2nd-image.png\" alt=\"\" width=\"450\" height=\"318\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Moet-case-study-2nd-image.png 450w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Moet-case-study-2nd-image-300x212.png 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Moet-case-study-2nd-image-74x52.png 74w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Moet-case-study-2nd-image-319x225.png 319w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/318;\" data-original-sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Introduced new, agile ways of working between LVMH Group and the fashion house. Illustrated the user journeys in detail. Aligned internal stakeholders, roles and responsibilities. Defined next steps to start making these opportunities happen. If you\u2019re an LVMH customer, watch this space for a data-driven, personalized customer experience\u2026<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>Elixirr\u2019s expertise in design thinking and delivering creative solutions at pace helped us set a great momentum leading the journey of transformative data driven customer experiences in one of our heritage fashion houses.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                Carey Chou &#8211; VP of Global Data Science &amp; Personalization, LVMH            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56994,"template":"","related_service":[339],"related_industry":[65],"class_list":["post-56429","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case Studies - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"Elixirr helped Mo\u00ebt Hennessy Louis Vuitton identify and prioritise data-driven opportunities to enhance customer journeys across channels in just 3 weeks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Data &amp; Analytics            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/moet-hennessy-louis-vuitton-designing-data-driven-multi-channel-experiences\/' class='wp-component-card__title'>\n            <h2>\n                Mo\u00ebt Hennessy Louis Vuitton: designing data-driven, multi-channel experiences\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            21 May 2018                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Data &amp; Analytics            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 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