{"id":56205,"date":"2023-09-30T17:24:00","date_gmt":"2025-10-13T16:17:07","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=56205"},"modified":"2025-11-25T12:35:10","modified_gmt":"2025-11-25T12:35:10","slug":"leading-private-equity-firm-relaunching-a-unified-global-brand","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/leading-private-equity-firm-relaunching-a-unified-global-brand\/","title":{"rendered":"Leading private equity firm: relaunching a unified global brand"},"content":{"rendered":"\n
\n
\n

Our client, a leading private equity firm, sought the support of our digital marketing experts to help relaunch the unified, global brand of one of its portfolio companies which had been integrated with a number of new acquisitions.<\/p>\n

\n
    \n
  • Outcome 1: Refreshed brand identity for their portfolio company<\/li>\n
  • Outcome 2: Designed, built and delivered a new website for the portfolio company which effectively positions the organization\u2019s purpose, mission and vision<\/li>\n
  • Outcome 3: Created supporting brand collateral including signage, stationery and business cards to improve brand presence and perception<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n
    \n

    Our client,\u00a0<\/span>a leading\u00a0<\/span>p<\/span>rivate\u00a0<\/span>e<\/span>quity firm, had made\u00a0<\/span>a number of<\/span>\u00a0investments in a portfolio of complementary companies\u00a0<\/span>in the offshore fund administration sector,\u00a0<\/span>which it then\u00a0<\/span>consolidated<\/span>\u00a0into one single company to create portfolio synergies.\u00a0<\/span>Having integrated the various companies,\u00a0<\/span>the PE firm\u2019s deal team recognized a need to create a unified brand identity for the single company\u00a0<\/span>in order to<\/span>\u00a0improve brand\u00a0<\/span>perception<\/span>\u00a0and awareness<\/span>. This would be<\/span>\u00a0a critical enabler of the companie<\/span>s\u2019<\/span>\u00a0growth potential.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

    Our client\u00a0<\/span>sought\u00a0<\/span>the support of both our<\/span>\u00a0market-leading digital execution\u00a0<\/span>experts and financial services specialists<\/span>\u00a0in order to<\/span>\u00a0create a refreshed brand strategy for its portfolio company.\u00a0<\/span>Within this, they\u00a0<\/span>required<\/span>\u00a0the design of a new brand image that reflected the ethos of the organization, as well as\u00a0<\/span>a refreshed Group website and supporting marketing collateral and\u00a0<\/span>stationary<\/span>, including business cards and signage.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n

    Our team began by\u00a0<\/span>conduct<\/span>ing<\/span>\u00a0a survey involving\u00a0<\/span>over\u00a0<\/span>50 employees<\/span>,\u00a0<\/span>as well as campfire interviews with key portfolio company stakeholders,\u00a0<\/span>in order to<\/span>\u00a0identify<\/span>\u00a0key brand and positioning themes. This was supported by a comprehensive market analysis of brand\u00a0<\/span>perception<\/span>. Using these insights, we formulated a brand strategy engine which encompassed brand purpose, mission,\u00a0<\/span>vision<\/span>\u00a0and personality<\/span>, and defined a robust brand architecture to ensure scalability and alignment with the business\u2019 growth targets. We developed the new brand image, and\u00a0<\/span>accompanying<\/span>\u00a0visual language,\u00a0<\/span>established<\/span>\u00a0comprehensive brand guidelines and implemented the rollout of brand collateral.\u00a0<\/span>We carried out UX research and design for the new Group website, and then built and launched the website\u00a0<\/span>at pace.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    As a result of the portfolio company\u2019s refreshed brand identity and supporting collateral, the PE firm has laid the foundations to grow the brand\u2019s presence<\/span>, improve brand\u00a0<\/span>perception<\/span>\u00a0and grow its revenue, capitalizing more effectively on the\u00a0<\/span>synergy<\/span>\u00a0potential of the\u00a0<\/span>consolidated<\/span>\u00a0portfolio companies.\u00a0<\/span>In turn, this will accelerate the realization of value for the private equity firm and its shareholders.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56209,"template":"","related_service":[41],"related_industry":[79],"class_list":["post-56205","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading private equity firm: relaunching a unified global brand - Elixirr<\/title>\n<meta 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